Shanghai Jinyi Gold & Jewelry Co., Ltd.

About Jinyi

Shanghai Jinyi Gold & Jewelry Co., Ltd. is affiliated with Beijing Jinyi Culture (stock code: 002721). Jinyi Culture currently owns companies including Shanghai Jinyi Gold, Jiangsu Jinyi Jewelry, Jiangsu Jinyi Culture, Guangzhou Jinyi Culture, and Shenzhen Jinyi Culture. The main business of Jinyi Culture is the research, development, design, production, and sales of high-quality precious metal crafts.

Guided by market demand, led by creative design, focusing on expanding marketing networks, supported by supply chain management, and centered on asset-light operations, the company has become a leading enterprise driving the development and industrial upgrading of China's precious metal crafts industry, thereby meeting consumers' growing demand for investment and collection of cultural and creative precious metal products.

With gold, silver, and other precious metals as carriers, rooted in China's five thousand years of splendid traditional culture, adhering to the product development philosophy of "let gold tell culture, and let culture interpret gold," and centered around the brand positioning of "creativity reveals true gold," Jinyi Culture continuously develops uniquely creative and excellent quality precious metal crafts under the "Jinyi" brand, gradually opening up new fields in China's precious metal crafts industry. With the corporate mission of "promoting Chinese culture to the world through industrialization" and the business philosophy of "integration, innovation, and competition," the company aspires to become an innovator and leader in China's precious metal crafts industry and a leading enterprise in China's cultural and creative industry, with the long-term strategic goal of building a competitive cultural and creative enterprise.

Shanghai Jinyi Gold & Jewelry Co., Ltd. focuses on brand chain franchising business and serves as the professional platform for Jinyi Culture's chain franchising operations. The company has exhibition halls in the Nanxiang Zhidi Park in Jiading District, Shanghai, and the Shuibei Jewelry Market in Luohu District, Shenzhen, and has established branches in Shandong and Anhui.

Core Values

Greatness is achieved through action

Great dreams, great goals, great enterprises, and great lives are all achieved through action
Five approaches to action advocated by Jinyi: practical action, bold action, skillful action, dedicated action, and hard action

Corporate Vision

To become a respected cultural and creative enterprise

Corporate Mission

To inherit and discover human culture and wealth



Group company website: http:/www.***
Shanghai Jinyi Gold website: http://www.***

Recruitment email: shhrA (change A to @ when sending) ***