Zhengzhou Bertelli

Zhengzhou Bertelli Electronic Technology Co., Ltd. is affiliated to a branch company of the Central China Operations Center. It is a comprehensive enterprise integrating research and development, production, and sales. At the same time, it is one of the largest public service platforms in China. The enterprise is committed to building a first-class strategic marketing platform and an entrepreneur incubator. Over the years, relying on a mature operation system, strong R&D and production capabilities, a nationwide marketing network, and an efficient and professional training system, it focuses on serving the terminal market, supplemented by e-commerce and physical store operations. To date, it has cultivated a large number of successful entrepreneurial entrepreneurs and created many well-known brands in the industry such as Yihe 1946, Oulang, Duola, Leidongsai, Hanni, and Duola.
1. Development History
In 1999, after learning advanced foreign management concepts and successful business models, Chairman Zhang Zhonghua officially established the predecessor of Xinyihe in Beijing - Jie'erchuang Trading Co., Ltd.
From 2000 to 2009, the enterprise developed rapidly over these ten years, quickly expanding its business to more than 20 large and medium-sized cities in China, successively establishing over 40 branch institutions, and achieving stable growth...
In 2010, due to a lack of innovation in management and business concepts, operations began to enter a bottleneck and development slowed.
At the end of 2012, after careful consideration by the core management and collective participation in discussions, the enterprise clarified its strategy, boldly reformed, adjusted the system, and returned to a track of rapid development.
On November 8, 2013, the group headquarters moved from Beijing to Hong Kong and set sail again.
In 2014, the group adjusted supply and demand structures, integrated resources, and developed rapidly again. With the rise of brand awareness of many independent brands and the successive opening of physical stores, the group improved its six major operations centers and online-offline operation networks. In just a few months, it successively expanded into more than ten first-tier markets such as Shenyang, Jinan, Chongqing, and Shijiazhuang, promoting 22 professional managers, 32 deputy managers, and a large number of excellent corporate executives. The number of branches increased to over 60.
2015...

2. Corporate Culture
Unity, Win-win, Participation, Equality, Exploration, Excellence, Discovery, Cultivation
Unity
Learn to accept, learn to integrate
Win-win
Mutual assistance, teamwork
Participation
Make the enterprise belong to "everyone" rather than "someone"
Equality
Respect, speak freely, and progress together
Exploration
Turn thinking into habits, turn ideas into practice
Excellence
Endless pursuit
Discovery
Let every piece of "gold" shine
Cultivation
Provide soil and nutrients for all "seeds" to grow

3. Business Philosophy and Structure
1. Operation Model
Online e-commerce + offline physical O2O model
Through the promotion and interaction of online malls, official websites, micro-malls, Taobao stores, Weibo, and the experience, sales, and logistics of offline physical stores, ground marketing teams that can directly connect online and offline in major cities across the country achieve true connection and integration.
Business Philosophy
Terminal market orientation, optimizing core competitiveness, integrating resources, service first, terminal market orientation
"He who gains the terminal market gains the market" - this is especially true for most general merchandise. Arrange enterprise resources based on terminal market demand, change concepts, adjust mindsets, improve capabilities, aim for customer satisfaction, thus expanding sales and maximizing profits.
Optimize Core Competitiveness
We continuously cultivate the core competitive ability of the enterprise - excellent managers, focusing on developing corporate brands. On the basis of continuous optimization of core competitiveness, drive brand development, and then steadily develop related diversified businesses.
Core Competitive Advantages:
1. Standing in the industry for 15 years and still growing.
2. Completed the deepening of advanced foreign concepts, integrated with localized Chinese approaches, and through accumulation, innovation, and upgrading, built a stable corporate structure.
3. Created industry records for daily sales of single products, continuously refreshing sales records in China's mainland retail industry over 15 years.
4. Possess over 60 first-class marketing elite teams that are "envied by the industry and jealous of peers."
5. Accumulated tens of thousands of high-end customer resources in over 40 large and medium-sized cities nationwide.
6. Successfully established strategic alliances with many well-known domestic and foreign enterprises including Walmart, LG, PCCW, JUSCO, 7-Eleven, Gome, etc.
7. Master a complete and healthy industrial chain including R&D, production, design, sales, logistics, and services.
Integrate Resources
Based on the strategic marketing platform, through the online-offline O2O model, build an integrated platform for enterprises and brands, use Xinyihe's ground marketing teams to integrate information resources, achieve supply-demand balance of resources, and realize a win-win situation.
Service First
Put consumers first and continuously provide products and services that exceed their expectations is the primary principle of our business conduct.

4. Self-operated Projects of the Enterprise
Electronic series (Oulang razors, Yihe watches)
Jewelry series (Yidian pearl series, Duola accessories, Yihe jewelry)
Leather goods series ("yiho1946" series leather goods)
Biotechnology series (Hanni)
Advertising (Jinyihe advertising, DM advertising)
Business School
The Business School was officially established in Huangjinsuo in October 2014, dedicated to cultivating a strong marketing team and integrating industry marketing resources.
Direct-operated stores have successively opened in major cities such as Zhengzhou, Guangzhou, and Chongqing.

Address of Zhengzhou Branch: Room 1701-1702, Jincheng Guomao, Zijingshan and Shangcheng Road, Guancheng District, Zhengzhou