公司的产品以成衣女装为主,线上销售渠道有天猫、京东、唯品会等。为顺应电商资本化的大趋势,制定了3步战略。
*步:以人口红利主导的实体批发积累资本。(已完成)
第二步:砍掉实体批发,转型纯线上零售品牌。(进行中)
第三步:入驻各大城市地标型商场,完成线上线下一体化。(计划中)
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