Shanghai Free Trade Zone Wine Trading Center Joint-stock Co., Ltd.

Company Profile
Shanghai Free Trade Zone Wine Trading Center (WINEX) is a third-party electronic trading platform for alcoholic beverages, jointly approved by the China (Shanghai) Pilot Free Trade Zone, Shanghai Municipal Commission of Commerce, Shanghai Financial Services Office, and Shanghai Administration for Industry and Commerce. It features direct supply from overseas origin winemakers at origin prices, with third-party custody by major domestic banks, ensuring consumers genuine wine direct access, exceptional value, professional warehousing, capital security, and international circulation.


Center Background
Shanghai Free Trade Zone Wine Trading Center (WINEX), approved by the Management Committee of China (Shanghai) Pilot Free Trade Zone as an electronic trading platform for wine spot investment and trade, focuses on introducing high-quality international wines. It aims to establish an integrated international wine trading market in Shanghai that combines warehousing, trading, monitoring, and information services, directly connecting winemakers and consumers, thereby eliminating counterfeit wines disrupting the market and breaking the inflated prices of imported wines. It is committed to building an internationally influential electronic trading platform for wine spot investment and trade.


Operating Model
Shanghai Free Trade Zone Wine Trading Center (WINEX) adopts the F2C (Factory to Customer) operation model, a direct channel from winemakers to consumers (Winemaker → Bonded Zone Warehouse/Wine Supervision Warehouse → Consumer Pickup). This is currently the most advanced circulation model (surpassing B2C, C2C, and B2B) and eliminates counterfeit and substandard wines, regulates the wine market order, directly connects winemakers and consumers, and strengthens wine circulation access management through a credible review system. It also improves the circulation traceability system through notarization and insurance systems, thus preventing counterfeit wines from disrupting the market, breaking the inflated prices of imported wines, and promoting the establishment of an advanced trading platform in the wine market, contributing to China's growth into a mature international wine consumption market.


Model Advantages
Genuine Wine Direct Access: Direct air transport from the place of origin to the Shanghai Free Trade Zone warehouse, under dual supervision of customs and the Shanghai Wine Exchange. Investors and consumers can buy and sell on the trading platform, but once wine is picked up from the bonded warehouse, it cannot re-enter the trading platform, eliminating any opportunity for counterfeiting and creating a truly safe and orderly genuine product market.

Exceptional Value: International origin winemakers' wholesale prices allow Chinese consumers to purchase authentic high-end wines at prices no higher than, or even lower than, those at overseas duty-free shops, without leaving the country.

Bonded Trading: Provides an online trading platform for investors and consumers, making wine investment and liquidation more convenient while fully leveraging the advantages of the free trade zone. It offers online bonded trading, linking international and domestic circulation.

Professional Warehousing: Professional temperature- and humidity-controlled warehouses eliminate worries.

Capital Security: Bound with banks through silver-merchant linkage, ensuring capital safety and reliability.


Company Address: Building B, Lianyang Constellation, No. 2, Lane 2433, Yanggao Middle Road, Pudong New District, Shanghai
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