Chlitina

The Chlitina Group is a beauty industry enterprise primarily focused on beauty franchising, integrating the production and R&D, product sales, education and training, and e-commerce services in fields such as skincare, nail art, eyelash extension, and medical aesthetics.
In 1997, the brand entered the mainland China market, and in 1999, the first Chlitina flagship store was opened in Shanghai, establishing a pathway centered on Chlitina Beauty and Skincare Centers. Over more than 20 years, the beauty business has spread across 34 provinces, municipalities, and autonomous regions nationwide, opening nearly 4,700 franchise stores, with nearly 5,000 stores globally. In November 2013, it was listed on the Taiwan Stock Exchange under the name F- Li Feng (4137). As a mainland chain beauty institution listed in Taiwan, it has set an example for Taiwan enterprises developing in the mainland. From 2017 to 2021, the brand has been consecutively recognized for five years in the China Chain Operation Association's "Top 100 Franchise Chains in China," and has received honors such as "315 International Consumer Rights Day - National Craftsmanship Brand (Products), Advanced Unit for Protecting Consumer Rights."
While focusing on standardized operations, the Chlitina Group upholds the corporate culture of "Love and Sharing," actively participates in cultural arts and social assistance actions, spares no effort in fulfilling corporate social responsibility, and truly practices the spirit of giving back by "taking from society and using for society." In the aftermath of earthquakes in Wenchuan, Ya'an, Qinghai, and Taiwan, as well as floods in Henan and Shanxi, the Group immediately responded without hesitation. In 2020, when the COVID-19 pandemic broke out, the Group promptly joined hands with employees and franchisees to donate funds and supplies, contributing modestly to the country. Over the past decade, the Group has collaborated with the China Youth Development Foundation to carry out the "Lighting the Lamp Plan" and "Lighting the Lamp Reading" initiatives aimed at improving rural education in China. Since 2002, it has sponsored the Shanghai International Arts Festival, the China Peking Opera Art Festival, and the Shanghai International Film Festival for many consecutive years. In 2014, it released the new brand declaration "Women Brave to Love," advocating that women listen to their inner voices and bravely love to let life bloom perfectly. From 2016 to 2021, Chlitina became the designated skincare brand and official partner of the Shanghai International Film Festival five times, and jointly launched the documentary project "Women Brave to Love" with the festival, supporting documentary and filmmakers, and cheering for brave women.