"Shanghai Rixin Culture Communication Co., Ltd." was officially established in 2009, with nearly 150 employees currently. The company has successfully created numerous TV programs, among which the long-standing representative travel program "Tokyo Impression" and the domestic top list-style city information program "Scoop Shanghai" are the most well-known, achieving remarkable popularity and ratings in Shanghai and across the country. The company values cooperation with various cultural institutions at home and abroad, and is committed to promoting cultural communication and exchange between mainland China and overseas regions. Leveraging its rich media resources in Asia, especially in Japan and South Korea, it integrates production techniques with Japanese and Korean fashion concepts. On January 1, 2010, it launched a brand-new SITV digital TV channel "Life & Fashion". On this broad media platform, we are dedicated to creating the newest and most cutting-edge fashion programs and building a fresh media brand. In addition, the company has recruited many Chinese and foreign employees with extensive media experience, possessing a strong international production team and first-class hardware facilities. Currently, the company has front and post production equipment and studios that meet full HD requirements, capable of handling the shooting and production of various high-definition and standard-definition programs. Over the years, while developing vigorously, the company has cooperated with TV stations, advertisers, and multiple overseas television institutions in various aspects, not only accumulating rich experience but also exploring new fields for the company's development. Together with Shanghai Star Media, the company operates the national digital channel 40 "Life & Fashion", which has become a representative of fashion trends among digital channels and one of the must-watch fashion channels for young people. Shanghai Rixin Culture Communication Co., Ltd. does not stop at success in traditional media; the company has fully expanded into new media fields such as the internet, striving to build a kingdom of omnimedia expansion!
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