Zhanchang Education

Company Introduction: Zhanchang Education, as an internet education brand dedicated exclusively to the field of studying abroad, has always been at the forefront of live online teaching models and educational concepts. To date, it has developed into a renowned live online study-abroad language training institution with over 13 million registered users and 150,000 paying students. In addition to foundational exam preparation courses such as TOEFL, IELTS, GRE, and GMAT, it has also developed international programs offering exam services suited for younger students, including A-level, AP, and SSAT courses. Zhanchang Education originated from an intelligent internet platform, which serves as a robust backend for our one-on-one or one-to-many online education. We started with network technology as our foundation. Company Scale: Since its establishment in 2011, Zhanchang Education has grown to approximately 2,000 employees, with R&D centers in both Shanghai and Beijing, and offline experience centers and campuses in multiple locations. Its students span 42 countries and 154 cities worldwide. It has over 1,000 full-time teachers, 80% of whom possess overseas study or work experience or extensive teaching expertise. In 2015, it completed nearly $100 million in Series C financing, with investment rounds including well-known investors such as Sequoia Capital, Corun Fund, GGV Capital, Maton Capital, Shunwei Capital, and Bertelsmann. Brand History: 2011 [Brand Birth] Zhanchang Education was officially founded, pioneering one-on-one online TOEFL courses. 2012 [Reputation Surge] Zhanchang Education became an education service provider with high transaction volume and high praise ratings in the online study-abroad education sector, achieving nearly 100% positive user feedback on third-party e-commerce platforms. 2013 [Community Launch] Zhanchang completed an RMB 8 million Series A financing round. The Zhanchang community was officially launched, providing traditionally fee-based services such as exam preparation materials, speaking and writing corrections, and mock test software to students for free. 2014 [Business Expansion] Led by Shunwei Capital under Lei Jun and GGV Capital, with follow-on investments from Maton Capital and Bertelsmann China, Zhanchang completed a $29 million Series B financing round. IELTS, SAT, GRE, and ACT courses were officially launched. 2015 [Strategic Upgrade] Led by Sequoia Capital and Corun Fund, with follow-on investments from Series B investors, Zhanchang completed an $84 million Series C financing round. A grand new strategy was announced: building a one-stop study-abroad service ecosystem, connecting all aspects of studying abroad. It received the Forbes title of "2015 China's Fastest-Growing Technology Company." 2016 [Giving Back to Society] Zhanchang Education partnered with the China Youth Development Foundation to establish the "Hope Zhanchang" remote English education volunteer platform; collaborated with Guangming Daily Press to publish the book series "Next Stop: Study Abroad"; was designated by the British Embassy in China as its exclusive partner for Open Day in China; and cooperated with the government of Hawaii to fully launch US study-abroad programs. 2017 [Brand Upgrade] New products were launched, and the Zhanchang Education brand was upgraded with the release of its slogan "Blossom Your Study Abroad Dream," soaring forward as a dream leader. 2018 [The "New Education" Era] In response to the trend of studying abroad at younger ages and reshaping its product hierarchy, the company announced its official entry into the high-end young study-abroad market, implementing a parallel development strategy covering both online and offline learning scenarios. This comprehensive scenario integration and one-stop service are better aligned with student needs, helping them rapidly improve their scores.