Hunan Jifu Catering Management Co., Ltd. was established in September 2013 with a registered capital of 5 million yuan. It is a company that, based on nutrition and health, adheres to the concept of "developing traditional Chinese catering with a modern business management model" and develops chain stores according to a standardized, regulated, and innovative operating model.
In December 2013, Jifu Catering was awarded the title of "China's Trustworthy Breakfast" by the Hunan Cuisine Association; in February 2014, it was awarded Consumers' Favorite Trustworthy Food, and in March of the same year, it obtained the Jifuxiang trademark advertisement; in April 2015, it was awarded the title of "Top Ten Trustworthy Breakfast" in Hunan Province; in March 2016, it received the honorary titles of "Hunan Province Food Brand" and "Hunan Province Food Industry Enterprise with Investment Value" issued by the Hunan Provincial People's Government. From 2014 to 2016, Hunan City Channel and Hunan Politics and Law Channel conducted continuous key interviews with us, making us a typical representative of positive energy in Hunan's bun industry.
Since its establishment, the company has won market favor and customer praise with its standard market positioning, good service, and quality. By 2018, the company had more than nearly 300 stores nationwide.
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