Goose Culture

Founded in March 2017, Shanghai Goose Culture Communication Co., Ltd. became China's largest esports agency game MCN institution in just over a year, with a team of more than 8,000 streamers and a fan base of over 500 million. With a professional esports streamer agency team and star streamers earning annual salaries exceeding ten million, the team possesses rich operational experience and platform resources, with over 20 billion total video views across the entire internet, aiming to build the most professional esports streamer agency team. As a leading new media team in China, it has over 10,000 KOLs, including more than 100 influencers with over one million followers and more than 20 with over ten million followers. Peak monthly video views exceed 5 billion, and the total new media follower subscriptions exceed 400 million. On March 13, 2020, China's two major game MCN enterprises, 'Elephant Entertainment' and 'Goose Culture', officially announced their merger, forming a complementary strong alliance in content and channels, gathering industry-wide star teams and top KOL resources, securing investments from major channel parties, integrating powerful industry platforms, making it the first esports content provider in the industry to achieve one-stop cross-platform distribution. Dou Yuxiao, former founder of Elephant Entertainment, serves as the CEO of the new company. For Elephant-Goose, the future space is even broader; while consolidating its industry position, it demonstrates that irreplaceable value-related content, IP, agency companies, etc., will hold a core position in this industry chain.