Lexin

Lexin (NASDAQ: LX), founded in August 2013, is a leading digital technology service provider for new consumption in China. It continuously creates new consumption methods through technological innovation, building a new consumption service ecosystem centered on Fenqile (installment consumption brand), Lehua Card (digital full-scenario installment consumption product), Leka (cross-ecosystem membership benefits aggregation platform), Yuehui (intelligent contract-based consumption product), and Maiya (buy-now-pay-later product), connecting online and offline consumption scenarios to help hundreds of millions of users consume happily, assist merchants to improve operational capabilities through technology, accelerate the construction of China's new business civilization, and promote the healthy and vigorous development of China's economy. As of December 2020, Lexin's user base reached 118 million. Fenqile Mall builds an open new consumption platform, opening traffic and installment consumption capabilities to influencers and merchants through 'Consumption Number', integrating platforms such as Taobao, JD.com, and Pinduoduo, supporting diversified marketing tools like live streaming and short videos, helping merchants boost transaction conversion and retain private domain traffic; Lehua Card connects financial institutions with online and offline consumption scenarios, meeting users' convenient consumption needs, providing actual consumption transactions to over 7 million merchants, with a user base of 13 million; the Leka APP has developed over 5,000 brand benefits online and offline, including catering and fresh produce, fitness and learning, travel and transportation, life services, audio-visual and gaming, and customized benefits, and is accelerating the 'Hundreds and Thousands Plan', connecting with various online giants, offline large chain stores, and small and medium shops around communities and office buildings, and has reached strategic cooperation with international retail giants offline; Yuehui pioneers an intelligent contract consumption model, where users do not need to prepay or recharge, but enjoy discounts by agreeing to multiple consumption sessions, making consumption safer and more convenient; Maiya focuses on 'buy-now-pay-later', offering free deferred payment services, significantly lowering the consumption threshold. As a digital technology service provider for new consumption, Lexin shares users, scenarios, technology, and operational capabilities, creating a B2B2C model that provides merchants with value such as promoting transaction conversion, increasing transaction frequency, raising average order value, securing long-term transactions, enriching membership systems, and retaining private domain traffic, attracting more merchants and financial partners to join, building a stable, open, and win-win new consumption ecosystem that unleashes the maximum growth potential of new consumption. Since its inception in 2013, Lexin has achieved exponential growth with a compound annual growth rate of 200%, becoming a leading enterprise in China's new consumption industry. Lexin has also been selected for lists such as 'Top 500 Chinese Service Enterprises', 'Top 100 Chinese Internet Enterprises', 'Top 100 Guangdong Private Enterprises', 'Top 70 Shenzhen Innovative Enterprises', and 'Top 100 Taxpayers in Nanshan District', and has been included in Harvard Business School case studies, earning numerous honors from over a hundred media outlets such as The Asian Banker and FastCompany, and attracting attention from mainstream domestic and international media including People's Daily, CCTV, CNBC, and Bloomberg.