Fengshen Yingxiong

Wuhan Lingdong Online Technology Co., Ltd. was founded in 2014 in Wuhan, Hubei. Kiwi Game is a brand under Lingdong Online. Since its establishment, Lingdong people have held the original aspiration of enriching the spiritual and cultural needs of people in different markets. Through continuous innovation, we have gradually realized the vision at the company's founding: to be a globally creativity-driven entertainment operator.

The company consistently adheres to the business philosophy of simplicity and efficiency, forging ahead, and pursuing excellence. We maintain extremely high sensitivity to changes in the market and cultural fields, and proactively develop different strategies to agilely respond to various challenges. Through our unremitting efforts, the company has independently developed multiple mobile games, and has also incubated a research and development project code-named "R", which will be jointly published globally with Changyou.com. Our strong operational capabilities have also made us an excellent exclusive agency publishing company. Currently, we exclusively represent high-quality mobile games such as "Doomsday Bloodbath" and "Four Elements Elf". Through the above different approaches, Kiwi Game has always strived to develop high-tech spiritual and cultural products.

At present, cumulative users across all platforms have reached 20 million, monthly active users are 1.1 million, cumulative game revenue exceeds 1 billion yuan, and average monthly revenue exceeds 200 million yuan. As a rapidly growing enterprise, behind this report card that makes Lingdong people proud are three core endogenous driving forces: digitalization of cultural creativity, ecologicalization of R&D empowerment, and diversification of product types. When reaching users, a series of behaviors generated by users are dataized. Through big data, we analyze whether content is favored by the public, and use data to drive precise product optimization to satisfy and even lead user needs. In addition, ecologicalization of R&D empowerment refers to our use of investment to form strategic cooperation with highly promising game R&D companies. With our insights into users, the market, and trends, we empower our upstream and downstream partners, forming network effects and advancing together to create better products for users. Finally, the richness of domestic and overseas markets and the diversity of populations make us deeply aware of the significance and value of cultural dissemination, and also drive us to continuously devote ourselves to developing products suitable for all kinds of people.

2020 is of great significance to Kiwi Game. While deeply cultivating domestic business and bringing people more high-quality games, we have officially taken the pace of internationalization. After more than half a year of preparation, the overseas project has been launched as scheduled, meeting overseas users and building a bridge for cultural dissemination. Among the above products, the "Gods and Demons Showdown" project has been released in China's Taiwan, Hong Kong and Macao regions, Singapore, and Malaysia. It is a game based on the Three Kingdoms theme, promoting Chinese culture through competition. The upcoming "Jieling" project is also a work integrating Chinese culture. International business has been the strategic direction of Kiwi Game since its establishment. We will continue to transmit positive energy and spread Chinese culture overseas.

The rapid development of business has simultaneously brought continuous improvement in organizational capabilities. Our team has also been growing, and has so far attracted many professionals from well-known domestic internet companies such as Alibaba and Baidu to join. Company members are young and full of passion, with those born in the 1990s accounting for more than 78%. They possess super strong learning ability and rich professional knowledge, which also provides a solid foundation for our continued high-quality output.