Gaokang Group was founded in Guangzhou, China in 2013. It is a high-tech enterprise with core business in the research, development, production, and sales of essential oil-based hair and body care products, with a registered capital of RMB 50 million. As a leading brand in the essential oil hair and body care field, Gaokang adheres to the core concept of "nourishing with oil, healing with aromatherapy," continuously integrating advanced domestic and international technologies and excellent management experience, driving development through technological innovation, and building an internationally competitive essential oil hair and body care product system.
I. Scientific Research Strength and Intellectual Property Layout
Since its inception, Gaokang has established a strategic cooperation with the Experimental Center of the First Affiliated Hospital of Guangzhou University of Chinese Medicine, jointly conducting technology research and development. To date, Gaokang Group has applied for over 40 national patents and registered over 80 domestic and international trademarks, building a comprehensive intellectual property protection system covering product formulas, production processes, and appearance design.
II. Omni-channel Marketing System Construction
The group has established an omni-channel marketing pattern driven by both online and offline channels:
Offline channels: With over a decade of deep cultivation in the CS (cosmetics specialty store) channel, we have built a strong sales network covering the whole country. Through steady development, we have established in-depth cooperation with more than 20,000 supermarkets, boutique stores, collection stores, and chain stores.
Online channels: We have fully deployed on e-commerce platforms and social media matrices, leveraging digital marketing methods to achieve synergistic growth in brand awareness and product sales. Since entering Douyin e-commerce in 2022, Gaokang's products achieved the top 1 ranking on the Douyin repair hair mask list for three consecutive months after listing, earning over 99.7% positive store reviews from both new and old fans and an extremely high repurchase rate.
III. Corporate Mission and Strategic Vision
Guided by the "Healthy China 2030" strategy, Gaokang takes "creating a new benchmark in global essential oil care technology" as its corporate mission, committed to providing consumers with safe, efficient, and sustainable care solutions through natural plant science and innovative formulation systems, promoting Chinese intelligent manufacturing to the global hair and body care stage.
Employee benefits: full attendance bonus, seniority allowance, afternoon tea, holiday gifts, annual leave, social insurance, etc.
What does Gaokang Daily Chemical Group Co., Ltd. require? Who is Gaokang Group hiring? Gaokang Group recruitment: 销售类占比最多占45.5%,其次是经营管理类占33.3%. What education can get in at Gaokang Group? 大专占比最多占66.7%,其次是本科占18.2%. Work experience required at Gaokang Group? 1-3年占比最多占42.4%,其次是3-5年占42.4%. Where are the job locations at Gaokang Group? 广州占比最多占90.9%,其次是长沙占6.1%. Based on job postings from the past year, for reference only.
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