Muchen Technology

I. Company Overview
Muchen International was founded in 2016, with its headquarters operation center located in Shenzhen, focusing on serving Chinese brands going global.
Through its self-built digital marketing system, global sales network, and localized fulfillment system, the company provides full-chain services for overseas market expansion to Chinese technology consumer goods brands, while actively incubating its own brands.

As of 2025, the company's annual sales exceeded 3.7 billion yuan, with over 450 employees worldwide. Its business covers major global markets including Europe and America, Latin America, South Korea, Russia, Southeast Asia, the Middle East, and Africa, making it one of the outstanding cross-border going-global service enterprises in China.

II. Core Business
Brand Going-Global Services: Strategic cooperation with over 50 leading brands, covering seven major categories: smart cleaning, personal care, kitchen appliances, mobility, fitness, wearables, and pets. Partners include Roborock, Dreame, Xiaomi, Soocas, DJI, etc. The company deeply participates in brand overseas market strategy formulation, helping brands achieve the leap from "products going out" to "brands standing firm."

Independent Brand Incubation: Three major proprietary brand matrices have been formed: cleaning appliance brands Redkey and Redroad, targeting global markets; pet smart brand AmiCura, targeting global markets; electric motorcycle brand Cavalletta, focusing on the Brazilian market (radiating to Latin America).

High-Tech Expansion: Cooperating with the Chinese Academy of Sciences to布局 photovoltaic, energy storage, security, and other high-tech fields.

III. Global Operations Network
The company implements localized operations, with sales covering major global markets. Infrastructure layout:

Europe: Local mature after-sales repair factory

Brazil: Branch and factory, integrated production, sales, and after-sales

South Korea: Well-established branch

Russia, North America: Overseas warehouses and after-sales repair points

All major markets achieve localized compliant operations, strictly abiding by local laws and regulations.

Channel construction covers both online and offline:

Online: Global platforms such as Amazon, AliExpress, Lazada, Shopee; European platforms Otto, Cdiscount; North American Walmart, eBay; Brazilian local platform Mercado Libre, etc.; comprehensive layout in TikTok e-commerce

Offline: Entering channel customers in Europe and America, Russia, South Korea, Brazil, Southeast Asia, etc., breaking through KA customers

Fulfillment: Overseas warehouses and after-sales networks in multiple locations worldwide, forming a service loop

IV. Performance Growth
Sales in the past three years: 2.5 billion yuan in 2023, 2.8 billion yuan in 2024, exceeding 3.5 billion yuan in 2025, a year-on-year increase of 25%.

V. Corporate Culture
Mission: Helping Chinese brands go global
Vision: To build an outstanding overseas channel service enterprise for Chinese brands
Values: Professionalism, Efficiency, Equality, Gratitude, Excellence

VI. Talent Development
The company adheres to the principle that "the evolution of the enterprise is the evolution of talent," with over 85% of employees holding a bachelor's degree or above. It provides dual career development channels, supporting employee growth through mentorship and job rotation systems.

VII. Compensation and Benefits
Compensation incentives: Competitive salary + five social insurances and one housing fund + generous bonuses + housing/business travel allowances + start-of-year red packets + birthday/wedding gifts; annual salary increase and promotion opportunities based on performance
Training system: General/business/management training, external training reimbursement, internal sharing, overseas inspections, onboarding mentors
Working hours: Five days, 7.5 hours per day, weekends off
Humanistic care: Additional leave for specific groups beyond statutory holidays, team-building funds, annual travel, illness and injury condolences, family holiday gifts

VIII. Join Us
Muchen International looks forward to welcoming professionals who are excellent and identify with the mission of helping Chinese brands go global, to grow together.

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