陕西省政府国资委直属的国有大型企业——陕西旅游集团有限公司的控股企业。在坚持陕旅集团提出的“创新驱动、转型升级、全产业链发展”的战略指导下，以“国企责任、品质保证”为经营理念，以“品牌运营、购物体验、跨境平台”为主运营模式，通过实体店与网络销售相结合的互动式创新营销平台，优选全球美好生活，满足消费者日益增长的“无品质，不生活”的新消费观念。公司旗下的主营项目有：陕旅优品在线商城、陕旅优品连锁店、名烟酒茶、圣地河谷西凤酒、进出口贸易、跨境商品等。
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