Company Overview

About the Company

Bailian Outlet Plaza (Hunan·Changsha) is located on Dayuan East Road, Huanghua Town, Changsha County, Changsha City, Hunan Province. As a key project of Hunan Province and one of the first batch of key projects introduced after the approval of the Changsha Airport Economic Demonstration Zone, it opened on December 21, 2018. The plaza covers an area of 240 mu, with a building area of approximately 120,000 square meters and nearly 2,000 parking spaces. It is the 6th outlet of Bailian Group nationwide, following Shanghai Qingpu, Wuhan Panlong, Jiangsu Wuxi, Nanjing Tangshan, and Jinan Haina City, and also the first 3.0 new upgraded outlet. It mainly sells discounted international and domestic brand-name products, integrating retail, dining, entertainment, leisure, and tourism, and is a large shopping plaza and fashion lifestyle experience center embodying internationalization, modernization, and fashion.

With its beautiful environment, gathering of famous brands, ultra-low discounts, and excellent performance growth, the company was awarded the title of "Most Beautiful Night Shopping Demonstration Card" by Changsha County in 2020. At the 2021 annual industry event "The 8th China Outlet Industry Development Forum and 2020 China Outlet Award Ceremony," it won the "2020 Most Promising Outlet" award.

As one of the closest combinations of an international airport and a large outlet, Bailian Outlet Plaza (Hunan·Changsha) is richer in functional combination and more distinctive in business layout. It will form a coexisting and symbiotic distribution format of a super-large international hub airport and a large high-end outlet at the shortest distance, creating a vacation-style shopping park integrating international famous brands, fashion entertainment, ecological leisure, and family fun. Currently, more than 200 brands have settled in.

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Operating Status: 开业
Registered Capital: 30,000万(元)
Legal Representative: 田颖杰
Date Established:
Credit Code: 91430121MA4L7U1Y8K
Registered Address: 湖南省长沙县黄花镇大元东路108号

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