Grado Furniture

grado was founded in Hangzhou, China in 2014. As a Chinese original design brand, it has participated in Milan Design Week for five consecutive years, and its products have won more than twenty domestic and international awards, including the German Red Dot Award and the American Chicago Good Design Award.

grado is an international furniture design brand integrating research and development, design, production, and global sales. grado hopes that behind every product there is its own unique story, a story that can convey grado's pursuit of quality and its thinking on design. Starting from spatial needs, grado's products are adept at cross-boundary application, suitable for offices, public leisure areas, homes, hotels, homestays, and more.

The company comprises a Design and R&D Department, Marketing Department, Domestic Sales Department, International Business Department, E-commerce Department, and Administration Department. Products are exported to 20 countries and regions. Domestically, sales outlets have been established in first- and second-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Xi'an, and Chongqing.

grado has signed strategic cooperation agreements with globally renowned brands such as WeWork and Haworth. Through the principle of "embracing the Internet," it combines the traditional furniture industry with new Internet concepts such as AR, VR, cloud rendering, and O2O new retail, creating a brand-new shopping experience featuring online immersive experiences and offline follow-up services.