Changyou

Century Changelian Co., Ltd. is an internet enterprise initiated by Xinwangyishang Group (a Hong Kong listed company, stock code HK01039) together with CCB International and UnionPay Business, and specially invited by China Mobile, Bank of China, and China Eastern Airlines, aiming to build a global 'Digital Points Business Ecosystem Alliance' (referred to as the Changyou Platform). Through strategic alliances and in-depth business cooperation with state-owned enterprises, the company will realize the connection, exchange, and use of points across different industries and consumption fields, introducing approximately 80%-90% of the existing points users in the national market and over 5 million business users to the universal points alliance platform. By building rich application scenarios to meet users' diverse needs for points exchange and consumption, and through scientific operation plans, it will fully mobilize users' enthusiasm for using scattered points. At the same time, the points alliance will use blockchain technology to build a more secure core technology platform, ensuring the security of users' personal information, account information, and transactions, while forming a naturally mutually trusting big data platform, providing data value-added products and services to enterprise customers across the entire industry including production, circulation, and retail, promoting social upgrading. It is expected that within two years, the points alliance platform will have 20-30 million active users, with an annual platform investment of approximately RMB 230 million, including capital expenditure of about RMB 70 million and operating costs of about RMB 160 million. It is expected that after three years, the points alliance platform will achieve break-even, and achieve overall profitability in 2020.
In this new digital points system, points will completely change people's way of life. In the future, in a cashless business environment, in any consumer business scenario we can imagine, without any payment behavior, points alone can be used to purchase goods and services globally. At the same time, the digital points system will also completely overturn the previous ways of points fragmentation, marginalization, and large investment, making points truly generate value for enterprises' core marketing, help enterprises achieve revenue growth, and ultimately achieve a win-win situation for both consumers and enterprises. The establishment of the digital points system will completely overturn the current traditional points operation mode in China, and is of epoch-making significance for the development of China's digital points market.
Digital points, with their unique monetary attributes, also solve the pain points of inconvenient traditional points exchange and circulation, making them a new type of virtual asset that can satisfy consumers' needs for savings and value preservation, broad equivalent exchange for goods and services, financial transactions, and credit payment. The 'Changyou Platform' can accelerate the appreciation and preservation of these virtual assets, provide high security for asset preservation, and will also offer users optimal financial planning for rational use and reasonable investment of virtual assets. The 'Changyou Platform' will actively practice the development policy of inclusive finance, using digital points to promote the development of inclusive finance.
With the rapid development of the financial industry, the demand for credit reporting is increasingly strong. However, due to various factors, China's credit reporting industry is still in its early stages of development. As a precise virtual asset management and operation platform, the 'Changyou Platform' enables users to sample every transaction and consumption behavior conducted through virtual assets. By effectively extracting and establishing a big data model sample database and massive database with precise consumer profiling, it is conducive to building a new type of integrated internet credit reporting system that combines corporate credit reporting, personal credit reporting, and product credit reporting, improving China's social credit environment, and promoting the healthy development of China's financial industry.
In the future, by integrating the resource advantages of alliance enterprises and cooperating with important European and American financial payment companies, the 'Changyou Platform' will establish a cross-border virtual asset pool in the 'equivalent form of virtual assets' for digital points, enabling users' digital points virtual assets to circulate globally and be effectively consumed through credit, including shopping, service consumption, and commercial procurement, achieving an internationalization strategy. The 'Changyou Platform' is committed to building the world's most influential digital points business ecosystem, leading the business society into the era of intelligent interconnection.
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