Hunan Jia Bianguo

Hunan Jia Bianguo Industrial Group is a new retail ecosystem that aims to "keep citizens healthy and farmers happy," integrating proprietary product development, incubation of small and micro enterprises, cold chain and cold storage construction, community convenience stores, and e-commerce.
The group's subsidiaries include: chain enterprise management companies (including Jia Bianguo Chain Enterprise Management Co., Ltd. in Hunan, Hubei, Guangdong, Guangxi, Jiangxi, Yunnan, and Beijing), a property development company (Hunan Jia Bianguo Agricultural Development Co., Ltd.), a logistics company (Hunan Jia Bianguo Logistics Co., Ltd.), Hunan Jia Bianguo Technology Co., Ltd., and Hunan Jia Bianguo E-commerce Co., Ltd., making a total of five independent operating entities.
The group owns over 600 proprietary brand products, a fresh produce processing center, and a central city warehouse covering more than 50,000 square meters; it has signed contracts for direct supply bases of high-quality agricultural products exceeding 300,000 mu (acres), and has partnered with more than 200 global premium origin suppliers.
It has developed its own proprietary smart omni-channel retail transaction system that fully supports the group's omni-channel retail operations; launched a call center and CRM system supporting hundreds of millions of customers; developed an intelligent store inspection system capable of supporting millions of stores; built a product traceability system based on blockchain, IoT, and big data; utilized AI technologies such as convolutional neural networks, deep learning, and machine vision to intelligently upgrade traditional retail systems; and analyzed consumer behavior through big data to realize intelligent retail systems.
Over the next five years, the group will start from Hunan and rapidly replicate the "Jia Bianguo model" in urban and rural areas across the country, striving to establish one million community convenience stores. Taking urban community convenience stores and rural benefit service points as carriers, it will digitize and structure production and consumption information of urban and rural residents. Following the principles of "co-building trunk transportation, sharing cold chain and cold storage, and joint urban distribution," it will integrate intelligent three-dimensional urban warehouses, cold chain and cold storage for counties, townships, and villages, and joint urban distribution, building a two-way circulation system between urban and rural areas nationwide with online-offline sharing and integration of finance and industry.

Our vision: To solve food safety problems at the source, to address the issues of left-behind women, children, and empty nesters at the source, and to strive to become the "world's most caring life service platform."
Our mission: To make citizens healthier and farmers happier.
Our goal: To complete the opening of one million community convenience stores, and to strive to become a "leading domestic and globally recognized" new retail brand.