Guangdong Fangjia International Travel Co., Ltd., referred to as "Fangjia Travel Network".
Fangjia Travel Network was founded in 2013, headquartered in Shenzhen, and is one of the earliest travel enterprises in China to complete a nationwide layout of its tourism supply chain. Currently, Fangjia Travel Network owns multiple sub-brands including Youshidai, Youzhihui, and Mofang Network. Its businesses include scenic area and hotel marketing management services, smart services and operations for the tourism industry, customized domestic peripheral travel services, supply chain finance, consumer finance, and travel insurance services.
In recent years, Fangjia Travel Network has focused on a mobile-first strategy, embracing internet technology, and has taken the lead in launching innovative products such as "Tourism SAAS", "Smart Tourism", and "Peripheral Travel". Its Fangjia Peripheral Travel and Tourism SAAS Service Platform have become industry leaders. After years of innovative development, some of Fangjia Travel Network's business areas have become benchmarks in the domestic tourism industry. Since its establishment, it has won numerous awards in important award activities held by authoritative institutions in the tourism industry, including awards for technological innovation, influence, and platform excellence.
In 2017, in response to the new normal of China's economic and financial development, Fangjia Travel Network, relying on its own advantages and operational characteristics, constructed a new corporate strategic development planning system, proposing the development vision of "Online Tourism Supply Chain Service". It determined a "One Body, Two Wings" strategic layout with the tourism supply chain as the main body and tourism technology and tourism finance as the two wings. The "Left Wing" consists of two major technology modules: Smart Tourism and Tourism SAAS, providing hotels, scenic areas, and other upstream resource parties with a complete set of intelligent management, digital marketing, and full-scenario operational support services, empowering all-for-one tourism development, and providing downstream tourism suppliers and distributors with product supply chain and intelligent marketing empowerment services, helping travel agencies open up the new retail path. The "Right Wing" consists of three major financial modules: tourism supply chain finance, consumer finance, and travel insurance services. Through innovative financial models, it quickly and flexibly completes credit granting and lending for tourism practitioners, provides consumption guarantees for tourists, provides trading platforms for merchants, and provides team management and monetization tools for travel agencies, empowering China's tourism supply chain and leading industry consumption upgrading and industrial upgrading. The core value of the "One Body, Two Wings" business model lies in using the core tourism supply chain system, grafting the two wings of technology and finance, to provide business management systems, transaction matching platforms, payment and settlement services, and financial solutions for participants upstream and downstream of the tourism industry chain, creating a large business ecosystem of "Internet + Tourism + Finance", providing a mature and stable pipeline for the development of the entire tourism industry, and promoting the iterative upgrading of the tourism industry.
The establishment of the "One Body, Two Wings" business development strategy signifies that Fangjia Travel Network, like a Kunpeng, spreads its wings and soars in the sky of the new era.
In the future, Fangjia Travel Network will adhere to the core values of "Integrity, Win-Win", and in line with the supply chain cooperation philosophy of "Industrial Win-Win, Industry Enhancement, Partner Empowerment, Ecological Prosperity", firmly seize the historical opportunities of the national economic development mode transformation and the rapid development of the tourism industry. Through talent leadership, technology leadership, and service leadership, it will establish good cooperative relations with the vast number of tourism peers and upstream and downstream partners. Through supply chain integration, it will continuously cultivate core competitiveness, expand the industry market, accelerate the implementation of the "One Body, Two Wings" strategic pattern, and build Fangjia Travel Network into an online tourism supply chain service provider.
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