Kelaiti Jewelry

Kelaiti Jewelry was founded in 1992 and is a domestic jewelry brand specializing in diamonds, with its main business scope in the commercial fields of diamonds, gold, and jewelry.
It has established a global supply and production system benchmarking the quality of international luxury brands, completing store layouts across cities of all levels nationwide (first-, second-, third-, and fourth-tier cities).
In response to ever-changing market demands, CRD Kelaiti continuously innovates and upgrades its industry.
Today, CRD Kelaiti boasts independent product R&D centers, production centers, and logistics centers, strictly controlling every link to ensure that the final products achieve the most perfect presentation.
Currently, it has fully established a social media matrix (Weibo, WeChat, Douyin, Xiaohongshu, Kuaishou, Bilibili, Baidu Tieba, Zhihu, official website, Tmall, JD.com, Taobao, Dewu), with a business model basically formed that uses the internet as the main traffic entrance and physical stores as the main traffic exit, with the total user scale exceeding 20 million people.

In 2020, the company continued its brand upgrade and became the jewelry partner of the hit TV drama "Happiness Is Within Reach!", becoming a jewelry brand favored by many celebrities.
As a brand paying tribute to art, CRD Kelaiti provides customers with more products that possess artistic beauty and exquisite craftsmanship through unique creativity and superb skills.
It has successively won awards and recognition including the "2021 China New Consumption Annual Potential Brand", "The 13th Advertiser Golden Yuan Award - 2021 Upward Brand 100 List", "2021 International Platinum Association (PGI®) Wedding Ring Recommendation List - Born as a Pair Award", "2020 JD.com Annual Good Store", and "The 13th China Advertising Golden Yuan Award - CRD Kelaiti Short Video Entertainment Marketing Silver Award".