Siweier

Ningbo Siweier Industrial Co., Ltd. was founded in 1984, located on the south bank of the Hangzhou Bay Cross-Sea Bridge in Cixi. Under the leadership of Chairman Luo Xuqiang, the Siweier people have united and fought tenaciously, achieving remarkable accomplishments, transforming a small factory into an enterprise group with multiple subsidiaries that integrates production, supply, and sales, specializing in automotive interior and exterior trim parts. It is a "National High-tech Enterprise," "Domestic Supporting Supplier for Introduced Car Models," a council member of the Ningbo Auto Parts Industry Association, and the chairman unit of the Cixi Automobile and Motorcycle Industry Association. It was rated as one of the "Top 20 Enterprises in Cixi" in both 2007 and 2008, and in 2008 it won the "Cixi Mayor Quality Award" and the "Cixi Special Award for Open Development."

Through years of effort, the company has formed three major product series: automotive exterior trim parts (badges, grilles, wheel covers, decorative strips, etc.), automotive interior trim parts (air vents, defrosters, door handles, panels, dashboards, etc.), and other automotive plastic parts (engine hoods, deflectors, other plastic parts, etc.), serving China's most competitive advantageous industries and possessing the most extensive customer base in the automotive industry. Many products in the auto parts field hold a leading market position, not only with outstanding performance but also representing excellent quality, deeply trusted by customers.

The company emphasizes technological innovation, actively introducing internationally leading production equipment, processes, and technologies. In the fields of environmental protection, clean production, and energy conservation and emission reduction, it adopts advanced technologies and processes from American LESI and Japanese Marui companies, introduces fully automatic plastic electroplating production lines and multi-color electroplating lines developed by Hong Kong companies, and key equipment such as electroplating wastewater treatment, achieving excellent economic and social benefits.

The company extensively participates in international cooperation, promptly formulating strategic concepts for technical cooperation with advantageous international enterprises in the industry, fully aligning with international cutting-edge technologies. The competitiveness of its leading products, including automotive interior and exterior trim parts, automotive badges, and plastic surface treatment technologies, has been comprehensively enhanced, making it a benchmark for low-cost advantageous enterprises in China's auto parts industry and a leader in automotive badge manufacturing in the specialized field.

Since its establishment 24 years ago, the company has continuously introduced excellent talents, advanced equipment, and technologies, intensified technical transformation efforts, enhanced independent research and development and innovation capabilities, and promoted brand advantages, earning high praise from customers. At present, the company has become a leading domestic manufacturer of plastic electroplating products. Among them, the market share of automotive badge products exceeds 80%, and it is a first-tier supporting supplier for well-known automobile manufacturers such as FAW Group, FAW-Volkswagen, Shanghai Volkswagen, Shanghai General Motors, Dongfeng Company, Shenlong Company, Tianjin Toyota, Changan Ford, Guangzhou Honda, Hainan Mazda, and Beijing DaimlerChrysler, and has been rated as an excellent supplier multiple times. In 2008, it received the "Excellent Localization Award" from FAW-Volkswagen, and was named a "Core Supplier" by Chery and a "Green Supplier" by Shanghai General Motors.

"Riding the wind and breaking waves, there will be a time when I hang my sails straight across the sea." Facing the golden development period of the domestic sedan market and greater international market space, the company is building an export base in Cixi Hangzhou Bay New Area to start a new round of development. It is striding toward the strategic goal of group-based, intensive development integrating manufacturing, research and development, and management, fully participating in global market competition, and striving to achieve annual sales exceeding 2.5 billion yuan within three to five years.