Founded in 2012 and headquartered in Hangzhou, Yisheng Media has a workforce of over 300 employees. To date, it operates multiple business lines including 360 Search, UC Headlines, Shenma Search, Unidesk, iQIYI, Xiaohongshu, Zhihu, Bilibili, Sina Weibo, Kuaishou, and Douyin, covering areas such as search, long-form video, short video, information feeds, social networking, livestreaming, and brand advertising. It is one of the leading digital marketing service providers in East China.
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