Shenzhen Gaofei Media Co., Ltd. entered Weibo in 2011 and established Gaofei Media in 2012. Currently, it has 60 million precise fashion followers on Weibo. On Taobao's Double 11 shopping festival in 2015, it achieved a promotional record of 500,000 orders and a total sales volume of 60 million yuan, ranking first nationwide (excluding app rankings). In 2016, it launched the male shopping guide app Nanyiku. In late 2014, it entered WeChat Official Accounts, and currently has 15 million followers. Starting in the second half of 2015, it focused on original content: currently, "Shenzhen Food and Fun" has 980,000 followers, emotional account "Sister Gu" has 180,000 followers, entertainment account "Nonsense Entertainment" has 100,000 followers, and video account "Nonsense Comedy" achieved over 1 million views within 10 hours of its first release on Miaopai.
The company's core competitiveness is mainly reflected in:
Resource advantages: After 5 years of operation and management, the company has successfully built a new media ecosystem with over 100 million followers.
Marketing capabilities: Effectively utilizing new media channels and marketing models such as CPC, CPM, and CPS, we tailor multi-channel, multi-level, diversified, multi-dimensional, and comprehensive marketing solutions for clients.
Content team: The company has a content output team of 31 people, accounting for 28% of the total staff, all holding bachelor's degrees or above. Content development covers areas such as lifestyle information, emotional copywriting, and short videos.
Institutional processes: According to the company's strategic planning, we have built an organizational structure that matches our business and established a scientific and reasonable corporate management system, providing institutional guarantees for the company's business development.
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