About Trax
Trax is a leading emerging company focused on computer vision solutions and data analytics for the retail industry, helping clients achieve more rigorous in-store retail operations management. Through its patented fine-grained image recognition, machine learning and IoT platforms, Trax provides store execution solutions for consumer goods brands and retailers, transforming retail shelf images into fine-grained, actionable shelf- and store-level insights. Trax enables more rigorous in-store retail operations management, providing clients with competitive in-depth insights through Trax in-store execution tools, market assessment services and big data science, thereby creating revenue opportunities at every node of retail. Trax provides in-store retail operations services to many top consumer goods brands and retailers in more than 50 countries worldwide, helping them increase on-shelf revenue. Clients served include P&G, Coca-Cola, Budweiser, Diageo, Nestlé, Henkel, Sanofi, Wyeth, GSK and Tsingtao Beer, among others. Trax is headquartered in Singapore, with its R&D center in Israel, and has more than 20 offices worldwide.
Trax Products and Solutions
Trax Retail Execution solutions help consumer goods companies leverage comprehensive, real-time visibility into stores across all retail channels to achieve perfect store execution, identify category opportunities, and win on the shelf
Trax Store Management solutions help retailers improve out-of-stock situations and enhance product placement, improving operational efficiency while increasing shopper conversion rates
Trax Business Intelligence tools generate customized reports with simple operation, quickly discovering key, actionable insights and recommendations
Every day, our technology team pushes the boundaries of our computer vision platform, anticipating our customers' future needs, which is why Trax has consistently been recognized by experts as the * in consumer goods and retail computer vision solutions.
EqualOcean: In September 2019, awarded Trax "2019 Top 20 Retail Digital Service Providers"
Business Intelligence Group BIG: In March 2019, awarded Trax the "AI Excellence Award"
Red Herring Global: In November 2018, Trax was selected for the Red Herring Global Top 100
Gartner: In a business report released on February 21, 2017, recognized Trax: image recognition can help consumer goods manufacturers win the retail market
Frost & Sullivan: Recognized Trax as the * in new product innovation in the image recognition industry in 2017
POI: Recognized Trax in the "POI Vendor Landscape Report: Consumer Goods Retail Execution and Monitoring 2017"
Deloitte: Recognized Trax as a 2016 Technology Fast 500 EMEA company and a 2016 Technology Fast 50 Israel company
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