Chuangcheng Shoes

SYNOPSIS Brand Introduction
In 2005, Jiangxi Chuangcheng Shoes Co., Ltd. was established and created the "AXBUNG" brand. It mainly deals in light fashion and light luxury products such as fashionable women's shoes, boutique men's shoes, and high-quality women's bags for ages 20-35. It is a young, fashionable, vibrant and stylish chain footwear and bag brand.
At present, AXBUNG has formed two business models: direct operation and franchising, which promote each other and develop in a coordinated manner. AXBUNG products are priced between 100-300, with a rich product series. Through matching and complementing, fashion groups can fully enjoy the fun of fashionable vitality, relaxation and confidence in different occasions.
AXBUNG represents a sentiment, and also represents a unique style that remains new over time. It proposes freedom and choice with liberating significance, transforming from a design dominated by *** viewpoints to a free stage for footwear aesthetics. AXBUNG is committed to becoming China's most influential "light fashion, light luxury" brand.
DEVELOPMENT History
2015 Opened boutique physical stores in provincial capital cities and prefecture-level cities nationwide
2017 Officially cooperated with multiple brand commercial centers such as Wanda and Tianhong to enter; carried out image design for shopping mall stores
2018 Opened nearly 50 physical stores on core commercial pedestrian streets in second-tier and quasi-second-tier cities such as Wuhan, Nanchang, Xiangtan; carried out a second store image upgrade
2019 Opened more than 100 flagship stores in second- and third-tier cities; carried out new image design for flagship stores; after the store image design upgrade, flagship stores, including goods and displays, were based on the mid-to-high-end route
2020 Brand stores spread across golden business districts in multiple provinces such as Jiangxi, Hunan, Hubei, Henan, and Anhui, and annual sales achieved steady growth; branches were established in Hunan and Hubei respectively
2021 Entered the Zhejiang, Fujian, and Guangdong markets, currently with 200+ stores, positioned with "light luxury, retro" and expanding nationwide; the company is in a stage of rapid development, and its business scale continues to expand. It has moved the new company to Honggutan New District