Furui Smart Home Co., Ltd.

Investor - Introduction of Zhongshan Furui Sanitary Ware Equipment Co., Ltd.:
Zhongshan Furui Sanitary Ware Equipment Co., Ltd. was established in 2001, focusing on mid-to-high-end integrated sanitary ware. It is a professional integrated sanitary ware space production enterprise integrating R&D, production, sales, and service. It has significant influence, popularity, and reputation in both international and domestic markets.
Since the establishment of its R&D technology center in 2003, the company's independent research and development level has improved year by year, and its innovation capability has continued to strengthen, with more than 20 new products developed each year consistently.
In 2013, the Furui brand CIS upgraded to a high-end intelligent positioning, and through cross-industry cooperation with Italian famous car design master Mario, it entered the original field of international master-level sanitary ware, attracting industry attention.
In 2015, Furui began implementing a global strategy and established a factory in Germany. With German rigor and craftsmanship, combined with Furui's production and service advantages, it created a complete and scientific customization chain, providing the market with intelligent high-end products that blend Eastern sentiment and Western charm.
In 2019, in response to three major trends: international R&D and manufacturing with Germany as the core; expansion of the manufacturing base originating in Zhongshan, penetrating into the Central Plains economic circle such as Wuhan; and product integration with shower rooms as the core force, shifting toward a three-dimensional marketing strategy of intelligent whole-category customization, the brand positioning was upgraded once again! The full sanitary ware brand was renamed from Furui to "Feirui." With the new value concept of "Intelligence, respecting people as the priority," it has gained high-end reputation and prestige among the wealthy and noble groups who identify with the upper-class European lifestyle values.
At present, Furui has successively developed hundreds of product series, owning 7 national invention patents, 38 national utility model patents, and 40 design patents with independent intellectual property rights. The company has passed ISO9001, ISO14001, OHSAS18001 and other standardized management system certifications, and its products have passed GS German safety certification, international standard product certification, EU CE certification, etc. It has been selected multiple times as one of the "Top Ten Shower Room Brands in China" and "Guangdong Famous Brand Products." In 2015, the company was recognized as a provincial-level "High-tech Enterprise," with more than 900 terminal stores.
Furui Smart Home Co., Ltd. was established on August 1, 2018, with a registered capital of 50 million. It purchased 160 mu of land in Huangpi, Wuhan to build a new intelligent industrial park, developed and constructed in three phases, and will build two major production bases for whole-house customized smart home and smart toilets. The company has registered a new high-end smart home brand - Leda Yifang, which will complement the sanitary ware brand Feirui and implement a dual-brand strategy of whole-house customization + full sanitary ware customization.