Kasi Mutual Entertainment

Our company was established in 2018 as a leading film and television live streaming cultural and creative enterprise and new media creative design service agency in Central China, funded by Douyu. The company is headquartered in Wuhan Creative World Industrial Park, Hongshan District, Wuhan, Hubei Province, with branches in Hunan, Zhejiang, and Henan. With the goal of becoming a leading comprehensive live streaming economy enterprise in the industry, we are determined to build the strongest local MCN comprehensive team in Central China integrating short video directors and internet influencer management, and incubate top-tier influencers across the entire network. Our business covers online influencer incubation and operation, advertising and business marketing promotion, e-commerce live streaming sales, and full-case new media short video operation services. We lead research personnel to strengthen platform algorithm research and technology improvement, expand live streaming and short video business, explore new industry trends, cooperate with government and enterprise units to carry out various cultural and tourism promotion activities, promote the integration of traditional Chinese culture and new internet trends, and achieve the goal of cultural promotion and joint development of local economic benefits. In 2018, Wuhan Kasi Mutual Entertainment Company was established, with Douyu investing and becoming a shareholder. In 2020, the company established multi-platform cooperation mechanisms with Douyin, Kuaishou, Huya, NetEase, Bilibili, and others. In 2021, Kasi Mutual Entertainment was awarded 'Cultural and Financial Cooperation Demonstration Enterprise' by Hongshan District, and the company's business in esports games, pan-entertainment, and live streaming sales developed steadily; in the same year, the company was selected by Wuhan Development and Reform Commission as one of the 'First Batch of Key Online Economy Enterprises (Platforms) in Wuhan'. In 2022, the company's founder and president Bie Zhi was honored as an outstanding young talent of 'Hongshan Talent', with over 13,000 operated streamers and internet influencers, and an audience of over 200 million fans. The company's business focuses on four core segments: online influencer incubation and operation, gaming/entertainment live streaming, e-commerce live streaming sales, and brand promotion. It deeply cultivates various live streaming operation modules, with business scope widely covering major comprehensive short video and live streaming platforms such as Douyin, Douyu, Kuaishou, Bilibili, Huya, and NetEase.