KILALA

KILALA, the flagship brand under Tongxue Technology, is a top domestic colored contact lens brand. Founded in 2011, it targets the Gen Z demographic aged 18-24. Relying on its in-house design team, it has launched over 500 color patterns and more than 10,000 SKUs. It pioneered the concept that "colored contact lenses are the base makeup," committed to meeting the needs of every sweet-and-cool Gen Z individual seeking fresh experiences. The brand centers on daily disposable colored contact lenses and also offers a full range of eye care peripheral products including lens care solutions, lubricating eye drops, and steam eye masks. KILALA has partnered with Chinese actress Ju Jingyi, inviting her to serve as "Aqua Eye Expert," and has launched co-branded products with anime IPs such as SpongeBob SquarePants, One Piece, and Xi Meng Bao Bao.

In 2020, its GMV reached nearly 500 million RMB, a growth of 400%, surpassing international brands such as Hydron, Bausch + Lomb, and Johnson & Johnson. It has now accumulated over 7.5 million users, and its hit hyaluronic acid daily disposable colored contact lenses have achieved impressive sales on a single product link.

In August 2021, it newly completed over 400 million RMB in Series B and B+ financing, setting a record for the single disclosed financing amount in the colored contact lens sector. The investors were Innovation Works, Yuanyi Investment, Jinding Capital, Cornerstone Capital, Qianhai Fund of Funds, FreeS Fund, and KIP China.

In October 2020, it consecutively completed nearly 100 million RMB in Pre-A and Series A financing, with investors FreeS Fund and KIP China.

As an early emerging independent colored contact lens retail brand in China, it also owns multiple mature matrix brands and has achieved full-channel, multi-platform, broad-audience, and full coverage. Meanwhile, as a quasi-unicorn in domestic colored contact lenses, it is developing rapidly, headquartered in Shenzhen with branches in Shantou, Yiwu, and other places. The team is predominantly post-95s, young and energetic, passionate and driven.

We look forward to more outstanding minds joining us to create fascinating waves together.