Jinjia Technology

Jinjia Group (GENCA): Founded in 2007, it is a brand management company integrating research and development, design, production, and marketing of skincare, personal care, and color cosmetics products. It is committed to providing scientific, safe, and high-quality beauty and personal care products to global consumers, and achieving long-term sustainable operation goals through continuous product innovation and comprehensive and effective business strategies.

Since 2019, Jinjia has undergone business transformation, focusing on the development of its own brands. Currently, it owns several well-known brands, including KIMTRUE, ddg, ONCUR, Aucuz, 3odice, and everbab. To promote product innovation and research, Jinjia has established a comprehensive R&D innovation center covering 4,200 square meters in Shanghai, and has carried out multiple industry-university-research collaborations with globally renowned raw material institutions, hospitals, and universities.

Jinjia's sales network covers online and offline channels in Greater China, Asia-Pacific, and North America. It has established a standard warehouse of nearly 50,000 square meters in China, covering five major regions: East, West, South, North, and Central, to better meet consumer experience needs. Jinjia has nearly 1,000 employees, most of whom are senior executives with a good educational background and rich experience working in international cosmetics groups. They excel in organizational capabilities and leadership, winning stronger competitiveness for incubated brands in the market.