广元市武则天文化旅游产业发展有限公司是广元市文化旅游投资集团有限公司出资组建的国有独资公司，于2018年3月筹备成立，注册资本1000万元人民币。职能定位：一是市文旅集团整合营销平台的主阵地；二是广元文化、旅游、体育、康养产品和内容生产的主发动机；三是广元文化旅游创意产业平台的建造者。主要履行五大职责：一是文创产品和文旅商品的运营；二是文化创意基地的运营；三是文化创意活动的运营；四是广告传媒资源和文创品牌的运营；五是互联网整合营销平台的运营。
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