The "Yuewang Brand" was founded in 1996. Yuewang Group is a national key leading enterprise in agricultural industrialization and a national high-tech enterprise. Party and state leaders such as Xi Jinping, Wang Yang, Zhang Dejiang, and Hui Liangyu have successively visited the company's bases for inspection and guidance.
Adhering to the business philosophy of "Between the Lips, Infinite Taste," Yuewang people have maintained consistent quality for 23 years, committed to the development of agricultural industrial parks, deep processing projects of agricultural products, and comprehensive agricultural and tourism development. The company integrates the cultivation of edible fungi, vegetables, and Chinese herbal medicines, livestock and poultry aquaculture, fresh food distribution, agricultural science and technology research, variety development, breeding and seed selection, experimental demonstration, and promotion and application, striving to build a full industry chain construction and investment system for safe food. Adhering to a customer- and farmer-centered approach and guided by market development, the company has established supply chain services with over 300 government units, universities, enterprises, supermarkets, and shopping malls, operates over 300 self-operated community stores, and has 2 million OTO member customers online and offline. It insists on service upgrading and technological innovation, establishing a mature "Smart Vegetable Basket" industry chain system from farm to table. Currently, the group has 73 subsidiaries spread across 11 provinces and regions nationwide.
In recent years, Yuewang Group has bravely undertaken the mission of poverty alleviation and "sister city exchange" industrial collaboration, carrying out targeted poverty alleviation in western regions such as Guizhou, Yunnan, Guangxi, Tibet, and Sichuan, participating in industrial revitalization in Northeast China through initiatives in Heilongjiang, establishing the Meilisi Yuewang Edible Fungi Industrial Park, with more than 20 industrial bases above the designated scale nationwide, helping thousands of poor households out of poverty and become prosperous, gradually forming four regional brands: "Qianzhen Guibao," "Shengjie Ganzi," "Bama Longevity," and "Refreshing Meilisi," and promoting the high-quality development of the Yuewang Premium Products brand.
In response to the development needs of the industrial internet, Yuewang Group, together with Tencent, Yijiacang, Guangdong-Hong Kong-Macao Greater Bay Area Industry and Finance, and Guangzhou Rural Commercial Bank, aims to build an "F2B" and "F2C" modern smart agricultural ecological model by integrating agricultural base resources (F-side), circulation channel resources (B-side), and smart community customer resources (C-side), jointly creating a smart agricultural platform with annual transaction volume exceeding 100 million.
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