Laopu Gold

Laopu Gold is a brand under Laopu Gold Co., Ltd.
According to the China Gold Yearbook 2020, 'Laopu Gold, founded in 2009, is the brand that first promoted the concept of 'ancient gold craftsmanship' in China and is a pioneer professional brand of ancient handmade gold artifacts.'
In March 2021 and June 2022, the China Gold Association successively released the first group standards of 'Ancient Gold Jewelry' and 'Ancient Gold Inlaid Diamond Jewelry', and Laopu Gold was a drafting unit for both group standards.

Laopu Gold ancient diamond-embedded gold artifacts use 'fine gold' as the base material, with hand-set diamonds, completely overturning the traditional standard in the diamond jewelry industry that uses K-gold as the base material, highlighting the unique product personality and value of Laopu diamond-embedded gold artifacts.

As of February 2023, Laopu Gold has entered Beijing, Shenzhen, Shanghai, Hangzhou, Nanjing, Xi'an, Chengdu, Shenyang, Wuhan, Xiamen, Nanning, and Macau, and has launched its Tmall flagship store, WeChat boutique store, and JD.com flagship store.

Brand Culture
Brand Mission: Let every family have a piece of Laopu Gold that can be passed down through generations.
Brand Core Values: Classic, Ultimate, Heirloom
Laopu Gold inherits the 'Chinese court ancient gold-making craftsmanship', adheres to 'original product design', and devotes itself to crafting 'classic, ultimate, heirloom' Laopu Gold.