Zhongshi Qianwei

Zhongshi Qianwei Film and Television Media Co., Ltd.
Founded in June 2015, Zhongshi Qianwei Film and Television Media Co., Ltd. is a wholly-owned subsidiary of China Media Group and is affiliated with Zhongshi Kehua Co., Ltd. under China International Television Corporation. With a registered capital of RMB 100 million and more than 2,800 employees, the company is the largest film and television program production company in the industry.
In 2017, the company established its core corporate culture concepts. Mission: "Creating a better life"; Vision: "Trusted, Respected, Loved"; Values: "Integrity, Responsibility, Win-Win". The core corporate culture concepts unite the consensus of Zhongshi Qianwei's employees and serve as the guarantee for the company's healthy long-term development and the building of a first-class enterprise.
The main business of Zhongshi Qianwei is film and television program production, covering all channels of CCTV. Leveraging its content production advantages, the company vigorously develops CCTV copyright resource development business, forming a full industry chain layout covering planning and shooting of various types of programs, new media operations, post-production, advertising marketing, copyright development, and higher vocational education in film and television.
Zhongshi Qianwei holds a Radio and Television Program Production and Operation License. It is a member of the Television Copyright Committee of the China Federation of Radio and Television Associations, a member of the China Advertising Association, a CCTV AAA credit advertising agency, and a member of Promax & BDA Asia.
Since 2017, Zhongshi Qianwei has obtained the exclusive advertising agency rights for CCTV Social and Legal Channel (CCTV-12).