Nanchang Beike Technology Co., Ltd.

Beike Zhaofang is an internet-based residential service platform. It includes new homes, second-hand homes, leasing, commercial properties, overseas renovation, and other businesses, with branch offices in 102 cities across the country. Currently, there are 5 new brokerage brands, more than 700 stores, and nearly 5,000 real estate brokers in Nanchang. 1. Beike Zhaofang is a nationwide company with genuine listings. The premise of genuine listings is the Property Dictionary. The Property Dictionary is a real listing database covering all of China, built by Lianjia & Beike over ten years with an investment of 600 million yuan. The number of real properties recorded in the "Property Dictionary" has exceeded 200 million, covering 500,000 communities and 4.36 million buildings in 326 cities across 25 provinces in China, benefiting more than 50% of China's urban population and becoming the foundational language of the entire industry. 2. The broker cooperation network enables higher transaction efficiency. This broker cooperation network refines and splits the transaction process of a property into more than a dozen steps: listing entry, listing maintenance, client sources, transaction closing, collaborators, and so on. In the same transaction, if a real estate deal is successfully completed, different brokers who contribute at different steps can receive commissions in corresponding proportions. This enables cooperation in transactions among brands and stores within the platform. 3. Unified values: All brands, stores, and brokers within the platform adhere to a 16-character value system: customer first, honesty and trustworthiness, win-win cooperation, and striving for progress. They have also consistently practiced the philosophy of being good to customers and good to brokers. Beike Zhaofang will inherit and upgrade Lianjia.com's advantageous capabilities in product technology, quality control, and data mining, inherit and continuously iterate the big data product "Property Dictionary," and develop and apply innovative technologies such as VR home tours to provide consumers with a better service experience. Through the visualization of online transaction processes, offline closed-loop services, and platform commitments, it provides consumers with security guarantees. Beike Zhaofang will also build a credit evaluation system for service providers, select high-quality service providers for consumers, and through empowerment in marketing, operations, supply chain, technology, data, finance, transactions, and other aspects, enable high-quality service providers and brands to develop better within the platform ecosystem. In the next few years, Beike will cover more than 300 cities across China, serve more than 200 million community households, connect 1 million professional brokers and 100,000 stores, empower more than 100 brands, and promote a positive industry cycle as infrastructure.