Suran Apparel

ZUCZUG, founded in Shanghai in 2002, with its Chinese name 'Suran'.
As a multi-brand platform based on a new lifestyle, it encompasses the fashion brand ZUCZUG, the environmental brand klee klee, the sports brand An Ko Rau, the accessories brand extra one, the designer's personal brand WHM, as well as the same-name collection retail brand ZUCZUG and the boutique store 'in the park'.
Its multi-dimensional collaborations span across fields such as photography, graphic design, architectural design, art, music, and public welfare.
ZUCZUG upholds the value of 'plainness' and takes 'life and imagination' as its basic concept, consistently using real ordinary people as the image of its brands and collections over the long term.

ZUCZUG was founded in 2002 in Shanghai with its Chinese name "Su Ran", literally "plainness".
As a multi-brand platform dedicated to a new life, ZUCZUG encompasses a number of brands, including ZUCZUG for fashion, klee klee for environment-friendliness, An Ko Rau for sports, extra one for accessories, the designer brand WHM, and the ZUCZUG retailing brand.
Its multi-dimensional cooperation spans photography, graphic design, architectural design, arts, music, public welfare, etc.
ZUCZUG upholds the value of "plainness" and takes "life and imagination" as its basic concept. Ordinary people in real life have always been the image of its brands and collections.

Company address: Building C, 2nd Floor, No. 357 Zhaohua Road, Changning District, Shanghai (Postal code: 200050) Map Company website: