Hunan Mingyuan Zhijia Brand Operation Management Co., Ltd.

I. Company Profile
Hunan Mingyuan Zhijia Brand Operation Management Co., Ltd. was founded in 2014 and is headquartered in Changsha, Hunan. It is a chain underwear brand integrating design, research and development, sales, and operations, with products covering underwear, panties, homewear, socks, and many other categories. Its business scope covers Hunan, Hubei, Chongqing, Guizhou, Jiangxi, Anhui, Henan, Shaanxi, and many other provinces.
After nearly 10 years of rapid development and model innovation, Mingyuan Zhijia has won industry awards many times, such as "Top Ten Chain Enterprises in China's Underwear Industry," "Top 100 Chain Enterprises in China's Underwear Industry," "Recommended Famous Store of the 100th China Knitting Expo," and "Annual Brand of China's Underwear Industry."
With the brand philosophy of "freedom," "comfort," and "health," Mingyuan Zhijia creates comfortable and healthy wearing experiences and personal images for modern women who are independent in thought and pursue a quality life in diversified life scenarios.
Looking to the future, the company will take "making women more beautiful" as its mission and "striving to become China's * 'comfortable' underwear and homewear brand" as its vision, using high-quality products and services to meet Chinese people's living needs for comfort and health in intimate apparel, promote the sustainable development of China's underwear industry, and build a leading industry brand.
II. Corporate Culture
Company Mission:
Make women more beautiful.
Company Vision:
Strive to become China's * "comfortable" underwear and homewear brand.
Spiritual Slogan:
Mingyuan Underwear, always creating *.
Corporate Values:
Customer * Integrity and Striving Result-Oriented Efficient Execution Innovation and Win-Win

III. Brand Positioning
Mingyuan Zhijia Brand Positioning:
New retail underwear in lower-tier markets
C Users: Mainly female users, facing family members in lower-tier markets
P Products: Underwear + lifestyle homewear
V Value: Providing cost-effective + comfortable + designed underwear and home products
R Role: New retail operator of underwear brands in lower-tier markets

IV. Company Qualifications and Honors
1. In 2017, won "2017 Top 100 Chain Enterprises in China's Underwear Industry";
2. In 2018, won "2018 Top Ten Chain Enterprises in China's Underwear Industry";
3. In 2018, won "2018 Annual Brand of China's Underwear Industry";
4. In 2018, won "2018 Outstanding Store of China's Underwear Industry";
5. In 2019, won "China Underwear Annual Chain Award";
6. In 2019, won "Recommended Store of the 100th China Knitting Expo";
7. In 2019, won "China Famous Brand";
8. In 2019, won "National Top Ten Integrity Chain Brand in the Industry";
9. In 2019, won "National Consumer Rest Assured and Satisfied Brand";
10. In 2019, Chairman Mr. Dong Shuangqing was selected into the "China Textile and Apparel Industry Hall of Fame."

V. Company Development History and Future Development Strategy
Company Development History:

2014: Founded "Mingyuan Zhijia" and set the goal of opening 100 directly operated stores in the first five years, reaching 12 stores that year; established
2015: Formulated the strategic plan of "encircling the cities from the countryside," rapidly bringing the number of stores to 26;
2016: In order to quickly realize the first "five-year plan," the office moved to Zhuzhou, and the number of stores reached 43; layout
2017: The company's management team structure was continuously improved, and the number of stores reached 72;
2018: Initially completed the establishment of a directly operated management system, completed the first five-year plan ahead of schedule, and reached 100 stores; development
2019: Mingyuan Zhijia headquarters moved to the provincial capital Changsha, operations and services turned nationwide, and the number of stores reached 161;
2020: Realized market layout in Guizhou, Hubei, and Jiangxi, and the number of stores reached 196; accumulation
2021: Built a talent training system for development needs in the next 3-5 years, deeply penetrated the Hunan market, and the number of stores reached 283;
2022: Consolidated the brand moat, accelerated informatization construction, built a regional replication capability model, and the number of stores reached 331;
2023: Moved to its own industrial park, built a complete supply chain system, and the number of stores reached more than 450;
2024: Form Mingyuan Zhijia's ecological supply chain platform, deeply penetrate 7 provinces and 1 municipality in central China, and the number of stores reaches more than 600; breakthrough
2025: Realize a national chain brand for underwear in lower-tier markets, with the number of stores reaching more than 1,000;
2026: Complete nationwide market layout, become a data-driven national chain brand, and the number of stores reaches more than 1,500;
2027: Build group ecological operations, with the number of stores reaching more than 2,000; brand