Yifei Group

Yifei Group is an excellent digital-intelligent ecological service enterprise in China's beauty industry, committed to providing partners in the beauty industry chain with five major service segments: omni-channel marketing services, industrial platform services, supply chain services, digital-intelligent services, and brand investment incubation.

The five major service segments include:

[Omni-channel Marketing Services] Yifei Group's main business is to provide beauty brands with omni-channel marketing services covering channel deep distribution, marketing promotion, brand investment incubation, brand value management, etc., committed to becoming a trusted omni-channel marketing service provider for beauty brands. Currently, Yifei Group has obtained authorized cooperation with over 70 domestic and international brands. It has more than 20,000 online and offline omni-channel retail customers and operates over 50 brand flagship stores on major Chinese e-commerce platforms.

[Industrial Platform Services] 1. Yimeishang (formerly Taomeizhuang Shangyouhui): Yimeishang (Shanghai) Digital Technology Co., Ltd., a wholly-owned subsidiary of Yifei Group, is a global beauty and fashion consumer goods industrial service platform that brings together member enterprises from five ecological roles: brands, retailers, influencers, service providers, and factories, totaling over 100,000 members. It adopts a paid membership model and currently serves more than 15,000 paid members. The platform's products include an APP, mini-programs, a media matrix, as well as offline beauty expos and global beauty summits, covering over 1 million beauty industry practitioners in total. It is committed to connecting upstream and downstream, breaking down industry barriers, and comprehensively empowering the high-quality development of the beauty and fashion consumer goods industry ecosystem. 2. Yifei Group, together with the Shanghai Jiading District Government, has built the Yimeishang Industrial Park as a carrier for the beauty industry cluster, attracting domestic and international brands, retailers, influencers (MCN institutions), third-party service providers, etc., leveraging the industrial clustering effect to create a digital-intelligent beauty industrial park and support the development of the new online economy.

[Supply Chain Services] Yifei Group's wholly-owned subsidiary Yifei (Huai'an) E-commerce Service Co., Ltd. (referred to as "Yifei Warehousing Supply Chain") provides partners with integrated e-commerce warehousing, distribution, and logistics services. It has an intelligent warehousing system and diversified shipping channels, adopting a service model of "shared inventory for brands and retailers" to build a smart logistics e-commerce industrial park.

[Digital-intelligent Services] Yifei Group's wholly-owned subsidiary Zhuangmeihui (Shanghai) Information Technology Co., Ltd. (referred to as "Zhuangmeihui Technology") accelerates the digital-intelligent development process of Yifei Group. In 2021, Zhuangmeihui Technology's independently developed "Yifei Cloud Procurement – Full-Chain Digital-Intelligent Beauty Industry Service Platform" was officially designated as an implementation project of the Shanghai Service Industry Development Guidance Fund.

[Brand Investment and Incubation Services] Yifei Group has long focused on the incubation and growth of new beauty brands. In 2021, it completed an investment in RE CLASSIFIED, a Chinese original fragrance brand (also known as "RE Fragrance" in the industry), with an investment amount reaching tens of millions of RMB; in 2022, Yifei Group completed investments in two beauty brands, Za and Pomei, with investment amounts reaching the level of tens of millions of RMB.

"Digitization" and "internationalization" are important development strategies for Yifei Group. In August 2023, the groundbreaking of the "Yifei Group Headquarters and Digital Research Center" building took place. The project is located in Jiangqiao Town, Jiading District, Shanghai, and also belongs to the core area of the Shanghai Hongqiao International Central Business District. After completion, it will serve as the Shanghai headquarters office of Yifei Group. This signifies that Yifei Group is entering a new stage of development, and its pace of digitization and internationalization will further accelerate.