Lvmama

Jingyu Lvmama Group is a group focused on tourism internet services, tourism planning and design, tourism IP investment, scenic area investment and operation management, and smart tourism, building a full industry chain group for domestic tourism both online and offline. It owns numerous segments including Qichuang Tourism Group, Lvmama Travel Network, Jingyu Whale Scenic Area Investment and Operation Group, and Jingyu Tourism Investment Group.

Jingyu Lvmama Group has been selected as one of the "Top 20 Chinese Tourism Groups" for 10 consecutive years, and has also been recognized as one of the "Top 100 Shanghai Enterprises", a "Global Unicorn Enterprise", and one of the "Top 100 Chinese Internet Enterprises". Since 2019, it has been designated by the Shanghai Municipal Government as a "Shanghai Trade Enterprise Headquarters Base" and a "Shanghai Private Enterprise Headquarters".

Qichuang Tourism is a comprehensive operator and service provider for tourism planning and design in China. Having深耕 the cultural tourism industry for 18 years, it has completed over 2,000 cultural tourism projects across the country. With strong resource integration capabilities, planning and creativity, IP operation, and channel construction, it provides services such as cultural tourism development strategy consulting, tourism planning and design consulting, implementation and operation of cultural tourism projects, tourism cultural creativity and IP development, and cultural tourism space experience upgrades for governments, developers, and scenic areas. It injects sustained competitiveness into the transformation and upgrading of destinations and cultural tourism projects, creating beautiful tourism experiences for tourists.

Jingyu Whale Scenic Area Investment and Operation Group is the carrier of Jingyu Lvmama's scenic area resource development and operation. With the mission of "making every scenic area playable", it fully relies on the advantages of Jingyu Lvmama's full industry chain ecosystem, fully leveraging its capabilities in investment integration and monetization, marketing innovation and practice, and smart scenic area construction. Its two core businesses are "contract (joint venture) operation + IP project investment" and "commissioned management", forming a core competitive advantage in providing integrated solutions for scenic area planning, investment, construction, and operation. It systematically addresses the common industry problems of "planning not responsible for investment" and "investment not responsible for operation", and empowers the upgrading of traditional scenic areas, the successful market entry of new scenic areas, and the deep operation of tourism resources with professional services and smart empowerment.

Jingyu Tourism Investment Group is a well-known tourism IP investment and operation operator in China. With IP content and IP brands as the guide, it focuses on the implementation planning, investment, development, and follow-up operation of benchmark projects such as scenic areas, tourism complexes, characteristic towns, rural revitalization demonstration areas, and tourism resort areas. Additionally, its hotel segment owns numerous IP brands including the trendy tent hotels Zhangpengke, Gepu, Geyao, and Gesheng. Among them, Anji Zhangpengke Resort Hotel has become a representative brand of Chinese luxury rustic retreat, Huangshan Zhangpengke Hotel was shortlisted for the 2019 WAF World Architecture Festival Awards, and Shenhou Gepu Cultural Hotel was selected in the 2019 Henan Province Hotel * Best Room Competition and was named the 2019 Henan Province "* Most Beautiful Homestay Hotel". Jingyu Tourism Investment Group provides strong support and guarantees for the successful implementation and sustained profitability of tourism projects.

Lvmama Travel Network is a well-known comprehensive tourism website in China and one of the favorite websites among white-collar workers. It has also developed segmented professional brands, such as the new credit travel business model "Travel First, Pay Later", the new social video media cultural tourism vertical e-commerce service platform "Flyu Bay", the "One Family One Group" concept for worry-free travel "Lvtu Custom", the family-friendly "Lvyue Parenting", the highly sticky self-driving brand "Lvse Feiyang", and the one-stop cultural creative gift development platform "Fenglvge". With deep layout of dozens of branches across the country, it achieves integrated online-offline O2O services. Lvmama Travel Network channels tourists to tourism destinations and scenic areas, serves as a bridge for upstream and downstream industry chains, provides tourists with higher-quality tourism service experiences, and enhances the IP value of tourism destinations by leveraging its own integrated marketing and industry chain advantages. Light vacation, Lvmama!

Jingyu Lvmama Group encompasses the four core driving forces needed for tourism development in the era of cultural tourism integration: scenic area operation capability, internet channel capability, scenic area marketing capability, and smart intelligent service capability. These forces are linked and combine to systematically enhance the innovative development of China's tourism market.