[Summary] Specializing in flower home delivery
Shanghai Fenshang Network Technology Co., Ltd. [FlowerPlus], founded in Shanghai in May 2015, is the largest daily flower subscription company in China. FlowerPlus has revolutionized the traditional flower consumption model, which primarily focused on festivals and anniversaries, by pioneering the 'daily flower subscription' model, capturing the market gap of daily flower consumption among urban white-collar workers. Through mobile ordering and monthly home delivery, it conveys the concept of 'One bouquet a week, subscribe to beauty' to customers, cultivating a consumption pattern for daily flower use.
In June 2018, a TV drama titled 'One Thousand and One Nights', inspired by FlowerPlus, was aired. As a leader in the flower e-commerce industry, FlowerPlus's innovative business model and unique concept of self-pleasure provided positive references for the script of 'One Thousand and One Nights'.
During its rapid development, FlowerPlus has gained favor from the capital market and has cultivated millions of daily flower subscription users in China. Its service areas cover first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, as well as most developed second-tier provincial capitals and developed third-tier cities, igniting the 'daily flower' entrepreneurial trend in China, while leading the consumption concept of 'subscription-based lifestyle'.
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