LIFE-IDEA

Company Profile:
Shenzhen LIFE-IDEA Fashion Co., Ltd. was founded in 2003. Adhering to the business philosophy of dedication, professionalism, and innovation, the company is a multi-brand women's fashion enterprise integrating R&D, design, production, and marketing. The company currently has over 1,600 employees and annual sales of approximately 1.6 billion RMB. Its headquarters is located in Tian'an Cyber Park in the central area of Futian, Shenzhen, and its production bases are located in Wenzhou and the Dalang Fashion Base in Longhua.

Brand Introduction:
LIFE-IDEA originally means "the proposition of life." The brand founder, embracing French romanticism, integrates artistic, cultural, and other diverse elements into clothing design, striving to make each piece as perfect as a work of art. The designs embody intellectual and elegant temperament, emphasizing an elegant, concise, and exquisite style, creating luxury and sensuality, and expressing the confidence, wisdom, and elegance of urban women. They satisfy the dual needs of urban women's career and life. LIFE-IDEA is romantic—an intellectual romance. LIFE-IDEA is rigorous—the rigor of a professional lady.

IDPAN, a designer brand originating from Italy. Its design style combines European artistic and cultural connotations with contemporary design sensibilities. Minimalist yet not simple, it advocates comfortable textures and artistic temperament, finding a balance between fluid geometric lines, asymmetrical three-dimensional tailoring, and exquisite detail design, presenting a fashion look that is individualistic, minimalist, vintage, and artistic. Richly layered architectural structures, classical art full of historical memories, and naturally harmonious design techniques interweave with each other, creating captivating works of art for the wardrobes of contemporary new women.

D-63, a light luxury creative brand originating from London, UK. Classic traditional aristocratic elements and London's local creative design concepts are perfectly integrated here. From its inception, it carried the aristocratic temperament of its British origins. Exquisitely crafted and deliberately sculpted silhouettes naturally reveal a blue-blooded aristocratic temperament from within; the emphasis on stylized dressing and modern British artistic flair intertwine, creating a brand philosophy that showcases attitude through quality and enriches life through individuality. D-63 is both vintage and fashionable, with an enduring London accent that carries forward innovation in a more stylish way.

Development History:
Beginning: In 2003, the company was officially established in Wenzhou. After 5 years of accumulation and refinement, the first brand LIFE-IDEA was born, unveiling the prologue of Maijiaonu's brand development.
Growth: In 2014, the company headquarters moved from Wenzhou to the Shenzhen Special Economic Zone. At this point, the company already had 500 specialty stores and annual sales of up to 1 billion RMB, becoming a leader among Wenzhou garment enterprises and beginning to plan its foray into multi-brand management.
Innovation: In 2017, the headquarters moved into its own office building in Futian, Shenzhen, and the IDPAN and D63 brands were born. Since their launch, IDPAN and D63 have received high attention and great acclaim from industry professionals. They have now entered A-class shopping malls and high-end shopping malls in first-tier cities nationwide, such as the MixC system, Wangfujing system, Wulin Intime system, and Hang Lung system, opening a new chapter in Maijiaonu's multi-brand strategy.
Breakthrough: In 2022, the ZERAN brand was officially born, positioned in the international light luxury market, with a studio in the fashion capital of Milan. With this, Maijiaonu Group officially embarked on the path of international branding. In 2023, the group has formulated a strategic goal of going public within the next five years, with an expected total sales scale of 3.5 billion RMB.