zuru

About ZURU:

ZURU is committed to redefining the future. Originating in New Zealand in 2003, ZURU has rapidly grown into a diversified group company with three core businesses, covering: ZURU Toys, ZURU Edge, and ZURU Tech.



ZURU is renowned for its excellent software and advanced automation and manufacturing systems. With more than 30 offices globally and over 5,000 team members, ZURU continues to be one of the fastest-growing and most disruptive companies in the world.





ZURU 3 core divisions

1. ZURU Toys

ZURU Toys is one of the largest toy companies in the world, known for its innovation, creativity, and disruptive automation.

Inspired by children and imaginative play, ZURU Toys distributes toy brands such as Bunch O Balloons, X-Shot, Rainbocorns, Robo Alive, Smashers, 5 Surprise, and Pets Alive to major retailers in over 120 countries. Through collaborations with entertainment companies such as Nickelodeon, Disney, Universal Studios, and DreamWorks, ZURU brings joy to millions of families worldwide.

ZURU Toys is the foundation of the company's success. By combining innovative design, advanced automation equipment, supply chain systems, and product value, ZURU provides high-quality products at competitive prices to global consumers. The multiple international toy industry awards ZURU has received, as well as its strong performance in the retail industry, stem from our continuous innovation and excellent execution capabilities.



2. ZURU Edge

ZURU Edge breaks through outdated consumer goods categories to create a new generation of brands that better serve modern consumers.

ZURU Edge is arguably one of the fastest-growing consumer goods companies in the world today. It focuses on building future brands in five key verticals: pet care, baby care, personal care and beauty, home care, and health products. We are developing multiple fast-moving consumer goods brands, and have already successfully launched more than ten brands such as Rascal+Friends, Monday, Dose&Co, and others. ZURU Edge will enter the homes of Generation Z consumers with its novel and unique designs and natural, environmentally friendly concepts.





3. ZURU Tech – Building and Automation

ZURU Tech is revolutionizing the way the world builds, bringing greater flexibility, speed, affordability, quality, and sustainability to the construction industry.

Over the past decade, ZURU Tech has completely transformed every aspect of the construction process, developing the world's first building information modeling software directly connected to fully automated production. ZURU Tech aims to disrupt and advance the construction industry at a price everyone can afford, in an industry worth over one hundred trillion, with exciting room for growth. ZURU plans to build and operate the world's third-largest production base, covering 1.2 million square meters.

To achieve the highest standards, ZURU has invested heavily in automated production, maintaining the advantages of low cost, high efficiency, and high precision in its products. Within five years, ZURU will dominate automated production and supply in the toy industry. Full automation will completely transform an industry!



ZURU Core Values

Curiosity

Innovation

Tenacity

Nimbleness

Integrity

Collaboration