Shenzhen Suning

Suning was founded in 1990 and has two listed companies both domestically and overseas, making it a leading commercial enterprise in China. With 300,000 employees, Suning serves 600 million users globally. In the 2020 ranking of China's top 500 private enterprises, Suning Holding Group ranked second with a scale of 665.859 billion yuan. Adhering to the corporate mission of "Leading the industrial ecosystem and creating a quality life together," Suning's business layout covers three major sectors: retail, real estate, and finance. Suning.com, as China's smart retail service provider, continuously promotes smart retail and scenario interconnection strategies in the era of internet retail. It expands full-category development, omni-channel online presence, and full-customer-group integration. By opening supply cloud, user cloud, logistics cloud, financial cloud, and marketing cloud, Suning provides consumers with an ubiquitous 1-hour scenario-based life circle solution, covering from online to offline, from cities to towns, and from shopping malls to communities, comprehensively fulfilling consumers' daily needs. As of 2019, the full-scenario Suning.com offline network covers the whole country, with over 13,000 innovative internet stores under the "one large, two small, multiple specialized" model, including Suning Plaza, Suning Yigou Plaza, Carrefour Community Centers, Suning Department Store, Suning Xiaodian (convenience stores), Suning Retail Cloud, Suxiansheng (fresh food), Suning Jiwu (select goods), Suning Red Kids (child products), Suning Sports, Suning Cinemas, Suning Auto Superstores, etc., solidly ranking among the top in domestic offline networks. Online, Suning.com has entered the top three in China's B2C industry through self-operated, open, and cross-platform operations. Suning Finance encompasses three main entities: Suning Financial Services Company, Suning Bank, and Suning Consumer Finance Company. Based on Suning's full-scenario, full-industry, and full-customer-group business ecosystem, Suning Finance adheres to the business logic and development model of "Fintech + Scenario Finance = Inclusive Finance," focusing on supply chain finance, micro-merchant finance, consumer finance, payment, wealth management, and fintech output as the "5+1" core businesses. Through a complete financial service chain, it empowers Suning's industrial ecosystem and provides high-quality, "full-scenario, more inclusive" comprehensive financial services to consumers and small and micro enterprises. As a new-generation unicorn, Suning Finance insists on innovative fintech, delving into six core technologies: big data risk control, blockchain, IoT, financial AI, financial cloud, and biometric identification. It has become one of the 16 fintech pilot units of the People's Bank of China and has received a domestic AAA subject rating. As of 2019, Suning Finance's transaction scale exceeded one trillion yuan for three consecutive years, with over 90 million activated members and total assets exceeding 100 billion yuan. Suning Real Estate is committed to the development and operation of smart urban scenarios, serving as the holding and management platform for Suning's smart retail scenario internet real estate. Using a dual-wheel-driven real estate business chain of "commercial development + real estate operation," its projects cover four major sectors: commercial real estate, industrial-city towns, residential real estate, and logistics real estate. It has formed three smart operation areas: shopping centers, star-rated hotels, and property services, building a "smart retail" ecosystem with rich property types, comprehensive urban layout, balanced asset structure, and integrating beautiful life scenarios for the people. Looking ahead, Suning will continue to deepen its "Technology Suning, Smart Service" strategy, adhering to the vision of "Centennial Suning, Global Sharing" and the business philosophy of "Outputting capabilities, linking resources, building platforms, and win-win cooperation," to collaborate with partners in various fields, jointly explore global markets, and create a new Suning that is technology-driven, international, and diversified.