Xin He

As a first-class international enterprise integrating design, production, and sales of fashionable women's wear, Xin He Co., Ltd. (hereinafter referred to as the "Company") has a production and office area of approximately 65,000 square meters and over 4,500 employees. Among them, a design team of nearly 400 members composed of senior creative directors and renowned fashion designers, more than 100 middle and senior managers, and over 2,000 well-trained technical workers are the source of the Company's continuous creation of high-end fashionable women's wear.
Since its establishment, the Company has been committed to creating elegant, fashionable, and exquisite high-end women's wear brands. The Company has formed a pyramid-shaped brand structure with JORYA and JORYA weekend positioned at the high end, and ΛNMΛNI (Enmanlin), GIVH SHYH, CAROLINE, AIVEI, and QDA positioned at the middle-to-high end. The main brand JORYA, founded in the early 1990s, is one of the longest-established domestic self-owned high-end women's wear brands.
After years of meticulous market development and brand promotion, the Company, in addition to its Xiamen headquarters, has established wholly-owned subsidiaries in Taiwan, Hong Kong, and Macau. Furthermore, its branches are spread across cities such as Beijing, Shanghai, Chongqing, Guangzhou, Shenzhen, and Hangzhou. As of now, the Company has 600 sales stores in all provinces and municipalities across the country except Tibet, as well as in Taiwan and Macau, establishing a sales network system with comprehensive national coverage. The Company's terminal stores are of a relatively high standard, having opened stores in high-end shopping malls such as Beijing Oriental Plaza, Guangzhou TaiKoo Hui, Beijing SKP, Shanghai Grand Gateway, Shenzhen MixC, Nanjing Deji Plaza, and also in chain shopping malls like Wangfujing, Intime, Golden Eagle, and MixC.
In addition, the strong support and encouragement from local governments and relevant departments have also enabled the Company to achieve some accomplishments and honors:
In 2018, it was recognized by the Fujian Provincial Administration for Market Regulation as a "2016-2017 Fujian Province Contract-Abiding and Credit-Worthy Enterprise"; in 2018, it was evaluated by the People's Government of Huli District, Xiamen as a "Super Large Taxpayer with Over 200 Million Yuan in 2017"; in 2018, it was awarded the title of "Worker Pioneer" by the All-China Federation of Trade Unions; in 2018, it was evaluated by the Civil Affairs Bureau of Huli District, Xiamen and the Charity Association of Huli District, Xiamen as one of the "Top Ten Outstanding Contributing Charity Enterprises"; in 2018, it was recognized by the China Association for Quality Inspection as a "National Quality Integrity Benchmark Enterprise", among others.

In recent years, the Company has been proactive and expanding its scale. Currently, the Company's R&D and Design Center project has been launched, covering an area of 15,600 square meters, integrating the Company's headquarters, R&D and Design Center, and production base. Designed personally by the renowned designer Ma Yansong from MAD Architects, the center adheres to the design concept of green, environmental protection, energy saving, and carbon reduction. It draws inspiration from the softness of clothing fabrics and cutting techniques to interpret structuralist architectural ideas, striving to create a new landmark in Xiamen and even the nation.

The Company is committed to building itself into a high-end fashionable women's wear group with domestic first-class and international influence, leading fashion trends, continuously enhancing brand connotation, exerting brand personality, shaping a high-end corporate image, striving to promote the branding and large-scale development of China's high-end women's wear, and gradually expanding overseas markets to create a Chinese women's wear brand with international influence.