Qijiawang

Qijiawang is a reformer in the traditional home decoration industry. Since its inception, Qijiawang has adhered to the principle of 'user first', committed to improving industry efficiency and user experience, continuously innovating and developing, deeply creating a new home decoration model integrating online and offline, providing home decoration users with lower prices, higher quality, and better service decoration solutions. Leveraging advanced technology, Qijiawang has connected multiple participants in the home decoration market, offering one-stop solutions for users and partners, and improving the efficiency of the home decoration supply chain.
Currently, Qijiawang has established a thriving ecosystem, attracting more and more decoration companies, users, and other groups related to the home decoration value chain to join.
Qijiawang is also the chairman unit of the Furniture and Decoration E-commerce Special Committee of the All-China Federation of Industry and Commerce, and the chairman unit of the China Home Decoration Integrity Alliance under the Residential Decoration Committee of the China Building Decoration Association.
According to the latest report by the authoritative third-party institution Frost & Sullivan, by GMV, Qijiawang held a market share of 25.7% in 2017 and ranked first in brand awareness, making it the platform where customers seek home decoration services on the Internet.
Previously, domestic authoritative third-party institutions such as iResearch, Forward-looking Research Institute, and iiMedia Research have all released relevant industry research reports, corroborating Qijiawang's market share industry position.
Through comprehensive home decoration content, word-of-mouth, and other marketing channels, Qijiawang attracts a large number of potential users interested in home decoration services. Users can learn about Qijiawang through its website (*), mobile website (*), multiple mobile applications, as well as third-party institutional platforms including WeChat, Weibo, Baidu, Yidian Information, Toutiao, etc.
In April 2018, Qijiawang's monthly unique visitors (UV) reached 50.6 million. According to the Frost & Sullivan report, Qijiawang's daily average number of visits ranks first among Chinese home decoration platforms.
In addition, on the mobile side, multiple Qijiawang apps lead in rankings in their segmented fields, and have achieved a matrix-style refined layout, enabling entry from different scenarios such as design, photo sharing, knowledge content accumulation, decoration demand response, and other aspects, improving user experience and comprehensively meeting the needs of home decoration users. According to the 2017 APP Category Ranking by Internet Weekly, three Qijiawang apps ranked in the top four of the '2017 Home and Home Decoration APP' list, leading the industry, with *Mei Decoration and Qijia APP taking the first and second positions respectively.
As one of the earliest platform companies in the industry, Qijiawang has played a pioneering role in nurturing users and educating the market, consolidating its first-mover advantage and establishing an extremely high brand awareness.
At the same time, Qijiawang is one of the companies in the industry that attaches the utmost importance to brand image, and continuously expands the connotation and extension of its brand through user word-of-mouth, service reputation, endorsement by first-tier celebrities, and sponsorship of TV programs. Relevant industry reports show that Qijiawang has become the company with the best brand recognition in the industry and has repeatedly won heavyweight awards such as the Most Influential Brand Award in the Home Furnishing E-commerce Industry and the Outstanding Brand Image Award.