Fanwenhua

Founded in 1988, Fanwenhua Facial Care has been dedicated to facial care for 38 years. It has received the market position certification of "over 6,000 stores nationwide" from Frost & Sullivan, a global growth consulting company. It is a leading brand in the facial care industry and a professional, large-scale, and modern national chain enterprise integrating product research and development, production, franchise, and services. In terms of expertise, Fanwenhua has always focused on facial care, adopting a combination of Chinese techniques and technological products, an "East-West integration" approach, to target and improve ten types of facial skin problems, providing customers with more precise, professional, and efficient care solutions.
In product research and development, Fanwenhua has joined forces with international high-end R&D talents and took the lead in establishing a facial care research institute, adhering to the principle of "empowering product innovation with technology". Fanwenhua pioneered AI technology in skincare and initiated a strategic cooperation with the Aging Research Center for Science and Innovation (ACRDC) of Zhejiang Tsinghua Yangtze River Delta Research Institute, which is supported by Nobel Prize winner Michael Levitt, leading to a wave of AI-targeted anti-wrinkle skincare. It also has in-depth cooperation with global high-quality raw material suppliers such as Symrise, Bloomage Biotech, and Jinbo Bio. To date, it has been shortlisted for the IFSCC twice and won the 2025 IFSCC Top Ten Outstanding Podium Report, obtained 38 patents, over 20 authoritative awards, and a Guinness World Record for "*multiple people receiving facial care".
In terms of supply chain, Fanwenhua owns a modern factory that has obtained dual certification of GMPC and ISO22716. The Fanwenhua Industrial Park, put into use in 2024, covers a total area of 50 mu with a building area of 100,000 square meters. It is a modern cosmetic scientific research and manufacturing base built to garden-style and green standards, integrating headquarters office, R&D, product experience, process demonstration, smart manufacturing, warehousing, logistics, and other functions.
Fanwenhua Brand Honors: 1. Selected for the CCFA TOP-100 Chain Enterprises in Life Services Industry for three consecutive years; 2. Named one of the Forbes China Beauty Industry Brands 100 for three consecutive years; 3. Shortlisted for the IFSCC twice and won the 2025 IFSCC Top Ten Outstanding Podium Report; 4. Fanwenhua Bakuchiol Collagen Pro Cream won the INPD "Star Product" Award; 5. 2025 Top 50 Cosmetic Brands and 2025 Top 50 Cosmetic Enterprises; 6. Selected for the Guangdong Chain TOP-100 list for six consecutive years.