名创优品

名创优品（MINISO）创始于2013年，总部位于广州琶洲，是“中国企业500强”“国家高新技术企业”，已实现美港两地双重主要上市。截至2026年3月31日，集团累计进驻全球112个国家，拥有超过8500家门店。
MINISO was founded in 2013 we are headquartered in Guangzhou, China. Recognized as a "Top 500 Chinese Enterprise" a "National High-Tech Enterprise", MINISO is dual primary listed on the New York Stock Exchange (NYSE) the Hong Kong Stock Exchange (HKEX). As of March 31, 2026, MINISO has entered 112 markets, operating over 8,500 stores worldwide.

MINISO的企业使命是“为开心而生”，通过非常亲民的价格，向全球用户提供有“好看、好玩、好用”的IP产品，实现IP普惠与快乐平权。打造了“顶级授权IP+独家自有IP”双轮驱动模型，与迪士尼等超180个全球知名IP深度合作，成功孵化出YOYO、CHOUCHOU等原创IP，构建起兼具文化深度与情感共鸣的IP矩阵。
Our corporate mission is “Life is fFun.” We aim to deliver visually appealing, fun, functional IP products at highly affordable prices to consumers worldwide, making IP products accessible spreading happiness to everyone.
With a dual strategy of “Licensed IP + Proprietary IP”, we have established deep collaborations with more than 180 globally renowned IPs, including Disney, while successfully incubatingiginal IPs such as YOYO CHOUCHOU, building an IP matrix that blends cultural depth with emotional resonance.

作为全球化企业，MINISO始终视人才与企业文化为*宝贵的资产，斩获30余项雇主大奖。围绕 “*的IP运营平台” 愿景，MINISO将深耕兴趣消费赛道，为全球创作者提供全链路、全品类、全渠道、全球化的服务平台，从零售公司向文化创意公司转型升级。
As a global enterprise, we consistently view talent corporate culture as our most valuable assets. In recent years, we have won over 30 employer awards.
Aligned with our vision of becoming the world’s leading IP operation platform, we will continue to deepen our presence in the interest-driven consumption track provide a comprehensive, end-to-end, multi-category, multi-channel, globally integrated service platform fcreators worldwide, driving our transformation from a retail enterprise to a cultural creative enterprise.