Liby

Guangzhou Liby Enterprise Group Co., Ltd. (hereinafter referred to as 'Liby Technology Group') is a leading Chinese national daily chemical enterprise, founded in 1994, with its headquarters in Guangzhou. Over more than 30 years of diligent progress, Liby Technology Group has consistently adhered to the mission of 'revitalizing the national daily chemical industry', with the vision of 'a world-famous brand, a century-old Liby', the mission of 'health and happiness for every family', and core values of 'integrity, responsibility, quality, authenticity, and innovation', persistently innovating and leading the national daily chemical industry forward with courage.
Entering the new era of the digital economy, Liby Technology Group, guided by its '1+2' strategy, is committed to becoming a 'brand-led, digitally operated, innovative, and vibrant' smart service-oriented enterprise.
After more than 30 years of development, Liby Technology Group has launched a series of groundbreaking innovative products that have led the upgrade and transformation of Chinese household washing scenarios, covering categories such as fabric care, dishwashing, oral care, and personal care, including brands such as 'Liby', 'Liby Master Fragrance', 'Liby Weiss', 'Liby Flower & Plant Soft Care', 'Liby Liby', 'Liby Xiao Bai Bai', 'Good Dad', 'Jie Duo Fen', 'COGI', 'Mise', 'Xiangweiya', 'Lantian Liubizhi', 'Qingyi', 'Aoni', and more. The company has 8 major production bases, over 30 branches, and more than 10,000 employees nationwide, contributing over 1.5 billion RMB in taxes annually. It has received over 100 honors, including the 'National May 1 Labor Award', 'National Civilized Unit', 'National Contract-honoring and Credit-worthy Enterprise', 'Top 100 Taxpayers among Chinese Private Enterprises', 'China Quality Award Nomination', 'China Industrial Grand Award Nomination', 'Pilot Unit for the Creation of Consumer Goods Standardization', 'National Quality Benchmark', and 'China Green Efficiency Enterprise Best Model Award'.
Liby Technology Group upholds the philosophy of 'green, environmental protection, and health', actively responding to General Secretary Xi's national strategy of 'green waters and lush mountains are gold and silver mountains' for ecological civilization. It has now formed a green full industry chain covering raw materials, formulations, technology, manufacturing, and products. It has been awarded the 'International Carbon Gold Award' by the World Environmental Congress, the 'China Environmental Label Enterprise Excellence Award' by the Ministry of Ecology and Environment, recognized as a 'Green Design Demonstration Enterprise for Industrial Products' by the Ministry of Industry and Information Technology, with its Guangzhou Panyu production base rated as one of the first 'National Green Factories', and its Guangzhou Nansha production base certified as the first 'carbon-neutral factory' in the local daily chemical industry, and launched the industry's first 'carbon-reduction friendly product lineup'.
Liby Technology Group possesses strong scientific research and innovation capabilities, with a 'High-tech Enterprise', a 'China Light Industry Engineering Technology Research Center', a 'China Light Industry Key Laboratory for Green Detergent Products', a 'Postdoctoral Research Station', and four provincial-level R&D platforms. In addition, Liby Technology Group has established strategic partnerships with Fortune 500 companies such as BASF (Germany) and Dow (USA), and cooperates deeply with research institutions and renowned universities such as the China Daily Chemical Research Institute and Sun Yat-sen University, yielding fruitful scientific and technological R&D results.
Liby Technology Group places great emphasis on party building and social responsibility. It has established eight major institutions, including the Party Committee, Discipline Inspection Commission, Trade Union, Youth League Committee, United Front Work Department, Armed Forces Department, Women's Committee, and Reserve Guard Adjustment Company, making it one of the non-public enterprises with the most comprehensive party organizational structure nationwide. It has been designated by the Central Organization Department as one of the 'National Top Ten Outstanding Non-public Party Organizations' and promoted nationwide, and is one of the most influential advanced party organizations in non-public enterprises. It has been awarded the title of 'National Advanced Primary Party Organization' by the Central Committee of the Communist Party of China, the highest honor for grassroots party organizations.
Liby Technology Group actively fulfills its social responsibilities as a corporate citizen, caring for people's livelihoods, supporting education, and aiding the orphaned and poor. With a high sense of social responsibility and gratitude, it gives back to society. Over the years, the group has continuously increased investment in rural revitalization, public welfare activities, and volunteer services, constantly enriching the forms of public welfare activities and contributing to community and social prosperity, with cumulative charitable donations exceeding 600 million RMB. It has received the highest government award in China's public charity field from the Ministry of Civil Affairs: the 11th 'China Charity Award'.