Suzhou Ruiyan Electronic Technology Co., Ltd. (formerly known as Suzhou Huachang Electromechanical Co., Ltd.) is a Sino-foreign joint venture jointly invested by China Guizhou Guihang Automotive Components Co., Ltd., Korea Seoyon Electronics Co., Ltd., Korea Uchang Precision Machinery Co., Ltd., and Japan Tokai Rika (which transferred its equity to Korean investors in October 2006). It was registered and established on September 28, 2003, with a registered capital of USD 5.1 million and a total investment of USD 10 million. Currently, it has 460 employees, including 47 R&D personnel.
The main products include automotive combination switches, window lift switches, and other various switches, key sets, electronic control systems, and related components. Currently, the main customers are Beijing Hyundai, Jiangsu Yueda Kia, Shanghai General Motors, Shanghai Automotive, Guangzhou Automobile, and other major domestic automobile manufacturers, with a small portion of products exported. Since its establishment, with the support of governments at all levels and investors, the company has achieved sustained and steady development. In June 2005, it passed TS16949 certification; in December 2006, it passed ISO14001-2004 International Environmental Management Standard certification. In November 2011, it was recognized as a High-tech Enterprise. The company has successively received honors such as Municipal Contract-honoring and Promise-keeping Enterprise, Municipal Harmonious Labor Relations Enterprise, Municipal Advanced Trade Union, and Advanced Party Branch. Meanwhile, the company continuously increases R&D investment, improves production equipment, optimizes production processes, strengthens software and hardware construction, reserves talent, and enhances management level.
Leading technology is the prerequisite for the company to win market share. In the fiercely competitive market, the company competes with several major rivals (such as Shanghai Huf and Shanghai Kostal) in technology, quality, and service. By understanding the strengths and weaknesses of competitors, it continuously develops and improves all aspects to enhance overall competitiveness. In the early stage of establishment, the company signed a technical assistance agreement with Korean investors, which significantly shortened product development time and better captured market opportunities. At the same time, the company has strengthened its own R&D team. Since 2004, it has systematically dispatched technicians to Korea for further study and training. They now hold key positions in the R&D center, providing an important talent foundation for the steady improvement of the company's independent R&D capabilities. In April 2015, the company acquired Suzhou Yitong Technology (Research Institute) as its subsidiary. Currently, the R&D center has 3 departments with 47 personnel. The company has also made significant progress in intellectual property, applying for more than 130 patents from 2012 to 2016, including 12 authorized invention patents, 6 authorized utility model patents, and several invention patents under review. It has successively been awarded the title of Suzhou Foreign-funded R&D Institution, Jiangsu Province Foreign-funded R&D Institution, and Suzhou Engineering Technology Center.
The company is located in Wuzhong Economic Development Zone, Suzhou, with convenient transportation. It covers an area of 33,376 square meters, with phase 1 plant area of 7,620.17 square meters in use, and phase 2 plant area of 7,600 square meters, which was completed in 2012 and has been put into operation with equipment. The laboratory center covers an area of approximately 400 square meters, providing a solid foundation for the company's quality inspection.
The company's products hold an average market share of about 20% in the domestic passenger car market. From 2010 to 2017, sales revenue were 360 million, 530 million, 640 million, 870 million, 1.01 billion, 970 million, and 760 million RMB respectively, with a 2018 plan of 800 million RMB. The company is advancing internal computerized integration, improving internal management processes, and enhancing business efficiency and overall management. In production: the defect rate on production lines is less than 400 PPM, UPH value increased by 50%, implementing lean production and improving equipment management capabilities, and able to independently design and manufacture engineering equipment. In management: continuously improving management regulations to ensure alignment with corporate development, ensuring employee career planning and training, and building a people-oriented corporate culture.
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