Xiaoxianyu

Xiaoxianyu takes "making nourishment simpler and inheriting China's thousand-year nourishment culture" as its corporate mission. To address the pain points of dried bird's nest and instant bird's nest, provide users with higher-quality nourishing products, and satisfy people's aspirations for a better life, Xiaoxianyu innovated the fresh stewed bird's nest category.
Xiaoxianyu Fresh Stewed Bird's Nest adheres to using traceable bird's nest from Malaysian and Indonesian rainforests, controlling from the source and ensuring traceability at every stage. The ingredients use only bird's nest, rock sugar, and water, with a shelf life of 15 days. At the same time, it innovated fresh stewing technology with low-temperature and water-mist stewing, and developed stewing equipment. In terms of service model, Xiaoxianyu launched the C2M model: after consumers place orders, the factory stews fresh and delivers cold-chain weekly. Users purchase monthly or annual packages, and the system automatically splits them into weekly deliveries to home. Additionally, a self-service mini-program allows adjusting delivery time and address, letting users enjoy uninterrupted bird's nest nourishment anytime, anywhere.
Consistently guided by the business philosophy of "producing high-quality, high-standard products with innovation and research," Xiaoxianyu insists on independent R&D and process innovation. Xiaoxianyu established a 100,000-level GMP air-purified production and R&D center to pharmaceutical standards, with a factory holding the SC production license for fresh stewed bird's nest convenience food. This factory marks the formal distinction of fresh stewed bird's nest from the canned food production standards of instant bird's nest, truly owning an independent production standard. Currently, the factory has obtained ISO9001, traceability certification, GMP, HACCP, ISO22000, FSSC22000, and SQF seven major system certifications. In research, Xiaoxianyu also collaborates with universities such as China Agricultural University, Sun Yat-sen University, and Guangzhou University of Chinese Medicine on bird's nest research projects, dedicated to nutritional research and product innovation of bird's nest and other nourishing products.
As a leading brand in the fresh stewed bird's nest industry, Xiaoxianyu insists on high-quality development and actively promotes the standardization of the bird's nest industry. Through the "Xiaoxianyu Standard," it drives coordinated development across the upstream and downstream of the industry chain, effectively controlling overall quality and providing consumers with higher-quality services. In March 2020, Xiaoxianyu Fresh Stewed Bird's Nest, together with authoritative institutions and leading upstream and downstream enterprises, drafted the "Good Manufacturing Practice for Fresh Stewed Bird's Nest" series of standards, filling the gap in the industry's development, sharing its years of quality management experience, and better empowering the industry's high-quality development.
Now, fresh stewed bird's nest has become the choice for bird's nest nourishment due to its freshness and nutrition, achieving triple sales growth for three consecutive years and becoming the leading brand in the bird's nest industry. In March 2021, it completed a Series C financing led jointly by IDG, CMC, and Zhenxingu. As a leading fresh stewed bird's nest brand, Xiaoxianyu, while achieving its own development, continuously promotes raising industry standards and upgrading the industry. In the future, Xiaoxianyu will continue to uphold its mission of making nourishment simpler and inheriting China's thousand-year nourishment culture, striving to let more people enjoy a bowl of fresh, nutritious, and delicious bird's nest.