Chongqing Xiangrun Agriculture (Group) Co., Ltd.

Chongqing Xiangrun Agriculture Group was founded in 2016. It is a group enterprise with the whole pork industry chain as its core business, integrating pig breeding, farming, slaughtering, processing, distribution, and sales. The group has built an ecological breeding park of more than 5,000 mu and multiple pig farms in Wanzhou, Chongqing. Relying on pig farms built in the mountains and forests and featuring natural high-mountain farming methods, it annually markets nearly 100,000 ecologically raised pigs that are low in cholesterol, low in fat, high in quality, healthy, and green.
Xiangrun Youxian is a new retail platform for pork food established by Chongqing Xiangrun Agriculture Group in 2019. It integrates offline terminal store sales and online member digital marketing, and has unique advantages such as centralized cutting and cold-chain delivery to stores. While making quality more stable and better, it can greatly lower the threshold and operating costs for terminal retail stores, thereby achieving chain-scale development. After nearly two years of development, Xiangrun Youxian has now developed more than 40 stores in the Chongqing market, formed a complete chain operation and management system, and has a loyal customer base and strong regional brand influence. It will rapidly grow into a meat chain retail enterprise in the pork food retail industry in Southwest China with the most specialty stores, the largest scale, and the highest efficiency.